Oversea Country Director (Vietnamese candidate)

JOB PURPOSE The OVS Country Director is responsible for leading and accelerating Karofi's business development across assigned overseas markets, with an initial focus on Thailand or South America. Each market, per headcount.
This role holds overall responsibility for market growth and commercial performance, connecting Sales, Marketing, Product, Channel and Business Operations to build sustainable businesses in both existing and new markets.
The ideal candidate is a strong commercial leader with a solid Sales foundation, broader Sales & Marketing exposure, and proven experience in developing businesses within the Consumer Electronics / Home Appliances industry.
KEY RESPONSIBILITIES
1. Business & Market Strategy
Develop and execute business strategies for assigned overseas markets, aligned with Karofi's overall international growth objectives.
Assess market potential, competitive landscape, consumer demand, channel dynamics and business opportunities to define market priorities.
Develop market-entry and market-expansion strategies, including product portfolio, pricing, channel, distribution and commercial investment.
Identify new business opportunities, strategic partners, distributors and potential growth areas.
2. Commercial & Sales Leadership
Own overall commercial performance, including revenue, sales growth, market penetration and business profitability.
Set sales and commercial targets by market, channel and product category.
Develop effective distribution and channel strategies across General Trade, Modern Trade, Key Accounts, Retail, E-commerce and other relevant channels.
Build and strengthen relationships with distributors, strategic customers and key business partners.
Regularly review sales performance, market execution and commercial effectiveness and take corrective actions where required.
3. Marketing & Go-to-Market
Work closely with Marketing and Product teams to develop market-specific Go-to-Market strategies.
Lead commercial direction for new product launches, new brand/category development and market penetration programs.
Ensure Marketing and Trade Marketing investments are linked to measurable commercial outcomes, including sales, revenue, conversion and market share.
Provide market insights to support product positioning, pricing, portfolio and communication strategies.
4. P&L & Business Performance
Participate in and/or own market-level P&L planning and management.
Manage commercial budgets and ensure effective allocation of resources across markets and channels.
Balance revenue growth, market investment and profitability to build sustainable overseas businesses.
Establish key business metrics and regularly evaluate market performance against targets.
5. Organization & Stakeholder Management
Lead, coach and develop country/commercial teams to strengthen local execution capabilities.
Coordinate closely with HQ functions including Sales, Marketing, Product, Finance, Supply Chain and HR.
Build effective collaboration between HQ, local teams, distributors and external partners.
Provide market and business updates to senior management and recommend strategic actions based on actual market conditions.
REQUIREMENTS
Bachelor's degree in Business Administration, Marketing, Economics or related disciplines. MBA is an advantage.
10-15+ years of experience in Sales, Commercial or Business Management, including significant leadership experience.
Strong experience in Consumer Electronics, Home Appliances, Consumer Durables or closely related industries.
Strong Sales foundation combined with solid exposure to Marketing, Commercial and Business Management.
Proven experience in market expansion, distributor/channel development, Go-to-Market and new product and brand launches.
Experience managing multi-channel businesses and complex distributor or customer networks.
Demonstrated exposure to P&L, commercial budgeting and business profitability.
International or multi-market experience is strongly preferred.
Strong strategic thinking combined with hands-on execution capability.
Strong leadership, negotiation, commercial judgment and stakeholder-management skills.
Business-level English.
Willing and able to travel internationally on a frequent basis, particularly to Thailand, or South America.