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Mô tả công việc
- Lead full agenda of Consumer Activation programs (e.g. displays, gimmicks, events) from planning, execution, measure & improve.
- Co-develop an lead execution of Channel Activation (Perfect Store) programs - based on Perfect Store guideline to maximize the visibility in the stores.
- Analyze, segment & build activity to get key customers more support & engement
- Lead, manage day-to-day relationships between the company and third-party agency (Merchandising, Human Outsource, PG Team), field sales partners and data service providers to support for the smoothly cooperate from planning to market.
- Support Regional and Area Sales Managers in defining Perfect Visit, outlet segmentation and prioritisation and optimise operations
- Identify tools to optimise measurement of Perfect Store execution (e.g. manual or digital) and support sales teams in collecting in-store data through Perfect Store app.
- Liaise with marketing agencies to develop in-store activation materials (e.g. displays, shelf highlighters) and ensure OTIF delivery
- Analyze reports from Field Sales, drawing conclusions and business insights from complex algorithms to identify where the highest value interventions are and to build these in to customer action plans to improve performance in-store on a daily basis
- Lead on establishing stakeholder responsibility in execution issues, as well as in compliance and delivery against action plans
- Communicate store, brand, competitor, and customer intelligence to aid in the delivery of the overall sales plan
Yêu cầu
- 3-4 years' experience in managerial role in the field of Shopper/ Trade Marketing Activation with advanced knowledge of the Dairy/Food in FMCG environments
- Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance
- Strong Business acumen and analytical thinking.
- Excellent analytical skills, high attention to detail and proven ability to interpret data into insights
- Excellent client facing, communication and administrative abilities required
- Understand Retail Environment, promotional tactics, execution and fulfilment processes
- Advanced numerical skills and ability to manipulate and interpret data, translate in to valuable insights and use in effective decision making
- Strong sales focus
- with the ability to negotiate, influence and persuade at management level both internally and externally
- Ability to embrace complexity & work across multiple categories & customers, delivering to demanding timelines
Quyền lợi
Company Bonuses
Health Insurance & Social Security
Coaching & Training with Global Mindset
Thông tin khác
Ngày Đăng Tuyển
15/08/2022
Cấp Bậc
Trưởng phòng
Ngành Nghề
Bán lẻ/Bán sỉ
, Thực phẩm & Đồ uống
, Hàng tiêu dùng
Kỹ Năng
Channel Activation, Trade Marketing, Visibility, Merchandising Display, In-Store Marketing
Ngôn Ngữ Trình Bày Hồ Sơ
Bất kỳ
Thông tin chung
- Ngày hết hạn: 14/09/2022
- Thu nhập: Thương lượng