Performance Director

Omnicom Media Viet Nam (OM Viet Nam) -
A team of
100+ professionals
across media, strategy, and operations, manages media duties for leading global brands including
Apple, Beiersdorf, McDonald's, Chanel, Uniben, Opella
,
Kimberly-Clark....
Our expertise encompasses all media platforms, including
brand sponsorship ideation, licensing management, and platform creative integration
. We also have the Creative team (FeelsLike41°) that works hand in hand with Media team (hence Creative Media) to shape innovative, scalable, realistic and commercially effective ideas.
We are now expanding & looking for a
strong candidates
to elevate our proposition even further & lead the team in delivering more impactful campaigns.
Awards.
Recognised as one of the
fastest-growing agencies in 2025
(ComVergence)
Silver Media Agency of the Year 2025
- industry award for excellence.
Yearly awarded by the industry
, reflecting consistent performance and reputation.
RESPONSIBILITIES
1. Client Relationship Management
Build and maintain strong, trust-based relationships with clients, addressing their e-commerce-specific needs and ensuring total quality control of all deliverables.
Act as the primary point of contact for strategic discussions, delivering tailored solutions that align with client business goals
2. Strategic Media Planning
Develop multi-channel strategies (Display, Video, Paid Search, Paid Social, and Lead-gen) to drive client growth and optimize cost efficiently across the board.
Translate client objectives into actionable performance tactics, leveraging consumer insights and customer journey mapping to enhance campaign effectiveness
Approve strategic plans that reflect data-driven insights and innovative communication solutions
3. Leadership of Plan Creation and Execution
Lead the creation of media plans, especially for Lead-gen campaigns and inspiring teams to evolve core ideas from planning to execution
Oversee campaign forecasting, activation, and optimization, ensuring seamless delivery from upper funnel (Reach & Frequency, Views, SIS...) to mid funnel (Visit, Time on site, Add to cart...) and later end funnel (Lead, App install, New user...).
4. Client Profitability
Initiate new partner connections that address client business challenges, drive profitability and long-term partnerships
5. Team Leadership and Development
Manage, and develop a high-performing team, fostering adherence to agency values and performance standards.
Implement career development processes, identifying training needs to enhance campaign optimization expertise and technical skills.
Ensure team accountability for campaign management, budget tracking, invoicing, and resolution of finance-related issues
6. Maintaining Agency Standards
Work closely with all departments (Planning, Trading, Finance, HR) and ensure all work meets the agency's highest standards, delivering innovative, award-winning campaigns that inspire and engage.
Promote a culture of excellence by producing data-driven ideas that create commercial impact.
7. Integration
Be a solutions provider, integrating performance strategies with broader marketing efforts and encouraging the use of other group agency services
Best in class in data flow management, offering strong collaboration with data & tech stakeholders in delivering strong report automation & data analysis.
Research emerging platform trends and ad tech innovations, including AI adaptation for enterprise to keep the agency at the forefront of digital marketing.
PROFILE.
Education degree: Bachelor's degree in Marketing, Business, or related field
Computer: Proficient in MS-Office, digital tools and platforms
Language: Proficient in English.
Years: At least 5 - 7 years in performance marketing, with a strong emphasis on lead-gen media planning and operations
Specialization: Expertise in Biddable Display Video, Paid Search, Paid Social, Lead-Gen, popular local vendor solutions (OTT, Zalo...) along with third-party verification solutions. Additional knowledge on CRM & data management is a plus
Deep understanding of multiple ad ecosystems, including programmatic, walled-gardens (Google, Facebook, TikTok), in correlation with the latest mar-tech in the industry like CRM (salesforce...) and DMP (Eyeota, Bluekai...)
Familiar with all third-party verification aspects, ranging from ad tracking (CM360, Adform...) to ad verification (IAS, DoubleVerify) and finally audience measurement (Decision lab, Miaozhen, Adobe)
Strong leadership skills, with experience managing and developing a wide team in a fast-paced agency environment
Strategic thinker with advanced problem-solving abilities and sound judgment in high-pressure situations
Confident communicator, skilled in delivering presentations and addressing client queries with expertise
Proven success in campaign planning, execution, and optimization, with a focus on maximizing lower funnel metrics (qualify lead & new user).
Diplomatic and collaborative, capable of managing multiple stakeholders and driving cross-functional alignment
Innovative mindset, eager to integrate emerging trends and technologies into client campaigns
EMPLOYEE BENEFITS
Performance & Growth
Two performance appraisals per year:
regular feedback and clear career progression.
Continuous learning & training programs:
access to internal and external training.
Time Off & Flexibility
Paid annual leave
in line with local regulations.
Birthday leave:
enjoy an extra day off to celebrate you.
Public holidays & special leave
as per company policy.
Health & Wellbeing
Comprehensive health insurance coverage.
Free gym access and fitness support.
Culture & Lifestyle
Annual company trip:
subject to business performance and conditions.
Regular team activities and a collaborative working environment.