Performance Marketing Executive

About The Opportunity
On behalf of our client, we are hiring a Performance Marketing Executive to support their growing digital marketing and performance operations. Our client is a trusted, full-service e-commerce solutions provider and digital technology agency driving global digital growth for leading brands.
Joining the team as a Performance Marketing Executive, you will serve as the technical bridge between data, advertising, and strategic insights. You will take full ownership of building end-to-end technical tracking infrastructures (GTM, GA4, CAPI, Clarity), configuring full-funnel ad campaigns across Google, Meta, and TikTok, and analyzing performance data in Looker Studio to continuously optimize ROAS, conversion funnels, and client growth.
Key Responsibilities
Technical Tracking &
Measurement: Architect and deploy tracking environments using Google Tag Manager (GTM), GA4 (events, conversions, Explorations), and Microsoft Clarity (heatmaps/session recordings); standardize data layers ( [protected info] ) in collaboration with development teams.
Paid Ads Setup &
Optimization: Configure, launch, and manage Google Ads, Meta Ads (Business Manager, Pixel, CAPI, Catalog), and TikTok Ads (Pixel, Events API); establish standardized UTM structures and optimize CTR, CPC, CPA, and ROAS.
Analytics &
Dashboarding: Build automated reporting dashboards in Looker Studio connecting GA4 and ad platforms; analyze conversion funnels and user behavior to deliver actionable insights to clients and internal stakeholders.
A/B Testing &
Conversion Optimization: Conduct structured A/B tests across landing pages, ad creative variations, and audience segments using GA4 and Microsoft Clarity behavioral insights.
Full-Funnel Campaign Management: Plan and execute integrated search, social, and display campaigns; manage budget allocations effectively and collaborate with content and design teams on high-converting assets.
Requirements
1-2+ years of proven experience in performance marketing with a heavy focus on data and technical tracking setup.
Proven track record of independently setting up tracking environments from scratch for at least 2-3 real-world projects.
Advanced technical proficiency in Google Tag Manager (GTM) (custom HTML, JS variables, event triggers) and GA4 (event schema, custom dimensions, Explorations, BigQuery export).
Hands-on experience deploying Microsoft Clarity (heatmaps, session recordings, GA4 integration) and building standardized e-commerce data layers ( [protected info] ).
Deep expertise in setting up Google Ads conversion tracking, Meta Pixel / Conversions API (CAPI), and TikTok Pixel / Events API.
Proficiency in building reporting dashboards via Looker Studio.
Nice to have: Basic HTML/CSS/JavaScript knowledge for debugging tracking issues;
experience leveraging AI tools (Claude, ChatGPT) to streamline workflows; advanced Looker Studio and GTM capabilities.
Strong analytical mindset with a natural curiosity to investigate root causes behind metric fluctuations.
Benefits
Social Security &
Perks: Social and Health Insurance in full compliance with the Vietnam Labor Code, plus seniority allowances and birthday gifts.
Work-Life Balance: 5-day workweek (Monday to Friday, 8:30 AM - 5:45 PM) with 13.5 days of annual leave (12 statutory days + 1.5 days for company trip).
Learning &
Development: Full coverage for professional development courses and industry certification programs.
Culture &
Events: An agile, human-centric environment with regular team-building activities, picnics, and annual summer trips.
For More Details, Contact
Xuan Nguyen - Recruitment Consultant
Email: [protected info]
Whatsapp/Zalo: +84 776 736 130