Performance Marketing Specialist (TikTok Ads)

1.
Ad Campaign
Operations &
Optimization
TikTok Business Setup &
Management:
Audience segmentation, bidding strategy, budget allocation, A/B testing, and account warming.
Lifecycle Ads Strategy:
Develop ad strategies tailored to product lifecycles (new launches, bestsellers, clearance); manage daily/weekly budgets, and eliminate invalid traffic.
Format Versatility:
Proficient in running short-video (seeding) ads and Livestream ads; flexibly balance brand awareness, conversions, and ROI.
2. Data Analysis &
Performance Reporting
Real-time Tracking:
Monitor key metrics (CTR, completion rate, CR, GPM, ROI, CPA) to promptly shut down underperforming campaigns and scale winning ones.
Troubleshooting:
Quickly identify and resolve issues such as targeting errors, traffic drops, conversion dips, or ad fatigue.
Reporting &
Documentation:
Generate daily/weekly ad performance reports (ad spend, revenue, ROI, creative performance) and document successful frameworks for scalability.
3.
Creative Content
Collaboration
Resource Direction:
Coordinate with Editors and KOCs to oversee resources; provide direction for optimizing the first 3-second hook, product USP, filming scripts, and voiceovers.
Content Testing:
Continuously test beauty-related content formats (reviews, makeup tutorials, etc.) to build a high-converting content repository.
Asset Maintenance:
Periodically filter out duplicate and poor-performing content to avoid overlap and target saturation.
4.
Livestream Traffic
Boosting (Ads Live)
Precision Traffic Driving:
Execute targeted ad boosts for regular brand livestreams and exclusive KOL/KOC streams to maintain stable ROI.
Real-time Customization:
Adjust budgets and targeting parameters based on live metrics (viewer count, watch time, CR) to collaborate with hosts in maximizing GMV.
5.
Market
Research &
Campaign Planning
Competitive Analysis:
Monitor content trends, creative styles, and distribution strategies of beauty industry competitors.
Mega Sale Preparation:
Pre-plan ad frameworks and scripts for double-digit Mega Sale events to capture peak traffic and drive sales spikes.
BENEFITS
Competitive Salary:
Full salary coverage for social insurance + 13th-month bonus.
Dynamic Environment:
Comfortable and active workplace with periodic team-building activities.
Official Employee Benefits:
Attractive perks upon full-time conversion.
Working Hours:
9:00 AM - 6:00 PM, Monday - Friday; company laptop provided.
📌
Specific salary and benefits will be discussed during the interview based on qualifications.
JOB REQUIREMENTS
Education:
Bachelor's degree or higher.
Languages:
Professional fluency in English/Chinese.
Experience:
Minimum 2 years of hands-on experience running TikTok Ads (cross-border experience preferred). Candidates with beauty/cosmetics industry experience are prioritized.
Technical Skills:
Proficient in operating the TikTok Ads backend (cold-starting accounts, scaling traffic, stabilizing ROI, account recovery, and ad fatigue mitigation strategies).
Data-driven Mindset:
Highly analytical; able to diagnose operational issues through data analysis rather than relying on rigid templates.
Market Insight:
Deep understanding of consumer habits and aesthetic preferences in Vietnam and Southeast Asia; clear distinction between livestream ads and short-video seeding ads.
Core Competencies:
Result-oriented and high tolerance for pressure; directly accountable for core KPIs: ad spend, GMV, ROI, and GPM.