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Mô tả công việc
We are seeking a results-driven Performance Marketing Strategist to plan, execute, and optimize multi-channel digital campaigns while delivering actionable insights from data. This role requires a strategic thinker with strong skills in ad platforms, performance optimization, and analytics - capable of turning numbers into growth.
Key Responsibilities:
1. Performance Marketing
• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and SEM channels.
• Develop A/B testing strategies for ad creatives, hooks, and placements to maximize CTR, CPL, and ROAS.
• Manage campaign budgets, audience segmentation, and bidding strategies to meet performance targets.
• Focus on conversion-driven marketing strategies to maximize conversion with KPIs.
2. Data Analysis & Reporting
• Integrate and consolidate marketing data from multiple sources (Google Ads, Facebook, TikTok) into BigQuery and visualization tools (Looker Studio, Lark dashboards).
• Build automated reporting systems to track KPIs, detect performance issues, and surface optimization opportunities.
• Analyze campaign performance to provide actionable recommendations for improvement.
• Ensure accurate tracking and attribution using UTM parameters, GTM setups, pixel setups, and cross-domain tracking.
3. Creative Strategy & Collaboration
• Monitor creative performance data and identify patterns impacting engagement and conversion.
• Provide data-driven feedback to the team for improving ad creatives.
Yêu cầu
• Proven track record in running performance marketing campaigns across multiple platforms.
• Strong knowledge of digital advertising metrics (CPL, CTR, ROAS, CPA) and optimization techniques.
• Hands-on experience with data integration and analytics tools (BigQuery, Looker Studio, GA4, Lark).
• Proficiency in setting up tracking infrastructure, including Google Tag Manager (GTM), and ensuring data accuracy.
• Ability to interpret data and translate insights into strategic recommendations.
• Experience managing large budgets of up to $50K SGD/month across multiple channels.
• Excellent communication skills and collaborative mindset.
What You Can Expect
+ Hybrid work culture & flexible hours
+ Laptop provided for seamless remote or in-office work
+ Team bonding activities that keep things light and fun
Quyền lợi
Khác
What You Can Expect
+ Hybrid work culture & flexible hours
+ Laptop provided for seamless remote or in-office work
+ Team bonding activities that keep things light and fun
Thông tin khác
NGÀY ĐĂNG
25/08/2025
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý & Phát Triển Sản Phẩm
KỸ NĂNG
Data Analysis, Facebook Ads, Google Ads, Performance Marketing, Data Integration
LĨNH VỰC
Phần Mềm CNTT/Dịch vụ Phần mềm
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
2
QUỐC TỊCH
Người Việt Nam
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Thông tin chung
- Ngày hết hạn: 25/09/2025
- Thu nhập: 15tr-20tr ₫/tháng
Nơi làm việc
- Hồ Chí Minh, Thành phố Hồ Chí Minh, Việt Nam
