Position Overview
The Planner, Social Outreach is a key planning role within the Social Commerce Pod of BCM's Integrated Media & Commerce Department. This role is responsible for planning and coordinating social outreach, creator/influencer engagement, affiliate amplification, community advocacy, and social commerce activations that help brands win consumer attention and drive demand across the full funnel.
This position is not only about booking influencers or managing posts. It requires the ability to understand consumer behavior, social conversations, creator ecosystems, platform trends, commerce objectives, and campaign performance in order to build social outreach plans that contribute to demand generation.
Team Vision
BCM's Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
Consumers no longer move through a simple linear funnel. They are simultaneously:
Searching for product information
Streaming content, reviews, livestreams, and entertainment
Scrolling through social and creator content
Shopping across ecommerce platforms and online/offline touchpoints
The Social Commerce Pod plays a critical role in turning social attention, influence, and advocacy into measurable
demand and commerce outcomes.
Responsibilities
1. Social Outreach & Creator Planning
Identify suitable creators, influencers, KOLs, KOCs, communities, and social pages based on client objectives
Define creator roles across the funnel: Awarenes- Engagement- Consideration- Advocacy- Conversion
Build creator mix recommendations by:
Category relevance
Audience profile
Content style
Platform strength
Engagement quality
Brand fit
Commerce potential
Ensure social outreach plans are aligned with brand strategy, content direction, media plan and commerce objectives
2. Social Commerce
Help translate social influence into commerce impact across Stream, Scroll, Search, and Shop
Plan social activations that support ecommerce outcomes such as:
Store visits
Product discovery
Livestream traffic
Affiliate conversion
Product trial
Review generation
Social proof
Collaborate with Affiliate Planner, MCN partners, and Livestream team to connect creator outreach with social commerce mechanics
Recommend social outreach solutions for ecommerce mega campaigns, product launches, sale periods and always-on demand generation
Ensure social outreach activities contribute to integrated full-funnel KPIs
3. Content Briefing & Creative Alignment
Translate campaign strategy into clear creator briefs
Work with Creative and Strategy teams to define:
Content angles
Storytelling direction
Platform format requirements
Product demonstration needs
Commerce hooks
Review creator content concepts and drafts to ensure quality and relevance
Balance brand requirements with creator authenticity
4. Integrated Internal Coordination
Coordinate with internal teams to ensure social outreach is integrated into broader campaign delivery:
Client Growth Team - understand client business objectives, campaign requirements, budget, and scope.
Strategy Team - understand consumer insights, experience strategy, cultural signals, and must-win moment direction.
Performance Team - align on paid amplification, creator content boosting, tracking, taxonomy, and performance measurement.
Ecommerce Operations Team - ensure product availability, promotion setup, vouchers, store links, and platform readiness are aligned before social activation.
Creative Team - align messaging, assets, creative direction, and content quality
CS Team - ensure client communication, relationship management, and service quality are consistent.
5. Reporting, Learning & Business Review
Work with Cleint Growth, Performance, and Ecommerce teams to consolidate reports and insights
Translate social outreach data into client-friendly business implications
Identify what worked, what did not, and what should be improved in the next cycle
Ensure recommendations are actionable and linked to client growth
Required Qualifications & Skills
Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or related field
3 years of experience in in social outreach, influencer marketing, social media planning, PR, digital campaign planning, social commerce, or creator management
Experience in agency, influencer agency, social media agency, ecommerce, MCN, or
digital marketing environment is preferred
Experience working with creators, KOLs, KOCs, affiliates, or social communities is strongly preferred
Familiarity with TikTok Shop, Shopee, Lazada, livestreaming, affiliate, and creator commerce is a plus
Benefits:
13th Month Salary & full Insurance.
Company Trip once or twice a year.
Performance Review (2 times per time). Performance Bonus (1 time per year form 1 month to 2 month salary amount).
Annual Paid Leave.
Monthly Birthday Celebration.
Other benefit (New year, Christmas, 20/10, 8/3).
Thinkpad/Dell/Macbook/iMAC to be provided.
Happy hour per month.
Quarterly, Annual MVP Awards.
