PR Manager

Planning and Organizing
• Implement an organization's media strategy across the business and across media to raise brand awareness, drive business and enhance reputation
• To write and oversee press releases
• To ensure that all media communications activity (i.e. press, radio, TV, website, online/social media activity) is integrated with marketing and other strategic campaigns and projects prioritised by other departments.
Initiative and problem solving
• To advise and select the best use of media and overall communications channels as required for the successful execution of campaigns.
• To advise on communications solutions regarding messaging, crisis management, handling difficult stories in the press
• To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice.
Decision Making
• To ensure key messages are accurately and consistently expressed in relevant media.
• To be responsible for checking drafts, reviewing copy, reviewing plans and making amendments, escalating to CMO/Marketing Manager/Brand Manager once needed
Analysis and research
• To monitor and report on all outputs, evaluating the effectiveness of media communications activity, including social media, networking and press activity.
• To undertake analysis and research as befitting a PR function
• To monitor and report on best practice.
Team Development
• To line manage the Media Officer, providing guidance to enable effective delivery of full remit of responsibility and providing challenging duties in order to stretch and empower
• To lead informal training support to team around talents and skills e.g. social media, press, web editing
• To inspire and empower colleagues to use online tools and engage with social media/online networking/customer service.