PR Manager

Are you interested in the skincare and beauty industry ? You are seeking a career in marketing and communication? Do you like to follow the latest trends and influencers? You are versatile, rigorous, and have a creative flair?
If you identify yourself in the description above, then you might be the PR Manager we are looking for at Minthacare!
You'll be responsible for managing and implementing PR projects in Vietnam for current brands: Bioderma, Nuxe, Evian Facial Spray, Roger & Gallet, Cumlaude Lab, Esthederm and coming brand portfolio expansion.
Scope of Responsibilities
As part of Marketing team, the PR Manager will:
1. PR Strategy & Brand Reputation
• Develop and lead annual PR strategies aligned with brand positioning, brand strategy, and business objectives.
• Build and strengthen long-term brand reputation and desirability through strategic communication planning.
• Develop integrated PR plans for: New brand launches | Campaigns | New product launches...
• Ensure consistency of brand image and external communication across all touchpoints.
• Monitor market trends, consumer sentiment, competitor activities, and emerging cultural opportunities to strengthen brand relevance.
• Provide communication recommendations and PR perspectives to Marketing director and brand teams.
2. Media & Influencer & Communities Relationship Management :
• Build and maintain strong long-term relationships with media | influencers | Industry experts | PR agencies | Related communities.
• Develop strategic influencer and advocacy ecosystem aligned with brand equity goals.
• Identify and secure high-value media and influencer partnership opportunities.
• Lead negotiation and partnership discussions to maximize media value and cost efficiency across brands.
• Ensure strong earned media performance and visibility quality.
3. PR Storytelling & Communication Content
• Lead development of strategic PR storytelling and communication narratives.
• Supervise preparation & execution of: Press releases | Media kits | Interviews | Brand stories| PR communication materials
• Ensure messaging consistency aligned with brand positioning and communication objectives.
• Drive culturally relevant and impactful storytelling to enhance consumer engagement and brand authority.
4. Event management :
• Lead planning and execution of PR events, press conferences, influencer gatherings, and brand launch activities.
• Collaborate with internal marketing team & relevant departments on event concept | communication objectives base on brand strategy | Guest strategy | Experience planning.
• Oversee coordination with internal stakeholder | Agencies | KOLs | Media partners.
• Ensure smooth and high-quality execution of both online and offline PR activations.
• Monitor event performance and post-event PR impact.
5. PR Execution & Team Management
• Supervise and guide PR executives in daily PR operations and project execution.
• Ensure strong execution excellence across: KOL management | Media coordination | Event implementation | Timeline management
• Manage PR workflow, prioritization, and resource allocation across brands.
• Ensure all PR activities are executed on time and aligned with approved objectives.
• Develop capability and professional growth of PR team members.
Other PR duties:
● Manage PR budgets efficiently across portfolio brands.
● Optimize media, influencer, and event investment to maximize visibility and earned media value.
● Monitor PR spending and ensure budget efficiency.
● Develop and deliver PR performance reports weekly | monthly | quarterly | yearly.
● Other tasks base on requirements of business | report line.