Product Manager - Cvo & Industrial

ROLE SYNOPSIS:
The Product Manager will execute the product and category strategy for industrial and CVO in Vietnam. The role will actively manage product life cycles and administration to ensure a focused and profitable portfolio. The Product Manager will work closely with the CRB & Vecton brand manager, Marketing activation manager and the pricing manager in Vietnam to activate offers and the strategy. The Product Manager also will represent the market through local insight to the global Product Managers.
KEY ACCOUNTABILITIES:
1. Translating global product category strategy and product range choices into local product marketing plans. Contribute local knowledge and insight to global product category strategies for industrial and CVO. Contribute to the 5 year innovation pipeline in order to grow, differentiate and evolve the portfolio.
2. Managing the Product portfolio to deliver near and long term GM growth targets consistent with global space/brand strategies
• Implement the product category framework and follow the product portfolio management rules to simplify and manage the range
• Actively administer product life cycles to ensure a strategic and profitable portfolio, Managing the additions and deletions to the portfolio to simplify and evolve the range to maintain differentiation and ensure clear category product growth and exit strategies within the rules of the game framework
• Manage the Streamline/Fusion/ODIMS systems for the market for the CVO and industrial portfolio
• Maintain Product Data Sheets
3. Work within Pricing framework established for each product to maintain premiumisation
4. Monitor and manage product and brand positioning and lifecycles for the product range in market, and action repositioning and rationalization as appropriate to deliver improved performance and reduced complexity.
5. Monitor and drive category/product performance within Brand, product and WILG framework
6. Execute the innovation pipeline with agreement from with offer activation, PPI, brand and communications in market
7. Embedding product plans into the LBM process to plan, implement and review product launches and measure product category performance. Contribute to the product management review in the LBM cycle to ensure marketing interventions are reflected and tracked in operational planning.
8. Ensure business compliance of Products and SKUs
9. Ensure strong internal relationships within the wider Castrol marketing team to enable successful implementation of new product offers.
10. Adhere to Castrol ODI and OMS product management processes e.g. ODIMS and Marketing the Castrol Way