Product Owner (Middle)

About NDS VIETNAM:
NDS VIETNAM builds technology for Vietnam's retail and distribution market. We have three products: bonbon shop, visibilityPRO, and deliveryPRO. Each came out of day-to-day distribution work and keeps changing as the market does. We help brands reach retailers directly, from engagement and retention through to ordering, using data and AI.
Learn more about us: [protected info]
Job Summary:
As Product Owner of bonbon shop, NDS's B2B platform connecting brands with retail outlets, you own the backlog, the requirements, and what ships, working closely with the Head of R&D on where the product goes next and on the bigger client decisions. Every enterprise client runs their business differently, and each will ask for things the product doesn't do yet. We see those requests as raw material for a better product, so if your instinct is to protect the product from client needs, this role won't be a fit.
Here, the roadmap is judged on activation, retention and revenue rather than on how much we ship, and priorities come from usage data such as funnels, session recordings and drop-off points. We apply AI to the flows that carry heavy manual work and keep the rest simple. And when a client asks for something, your job is to turn it into a capability every other client can use too.
Key Responsibilities:
1. Roadmap and Backlog
Own the roadmap across activation, engagement, retention, and monetization
Own and prioritize the product backlog by value, data, and business impact
Set the success metric for every initiative before work begins
2. Client Requirements and Platform Decisions
Serve multiple enterprise clients with different ways of working on one platform, without splitting the product into separate versions
Turn repeated requests into configuration. Build the flexibility before the third client asks for it
Propose what becomes a platform capability, what becomes configuration, and what gets declined
Keep client commitments and roadmap work both on schedule
3. Trade Marketing and Brand Programs
Own the part of the product that lets Trade Marketing and Marketing run programs directly with retailers: loyalty mechanics, promotion execution, sell-out campaigns, brand activation at outlet level
Give brand managers a clear view of program performance, including whether retailer behavior changed
Work with Sales and Customer Delivery Management (CDM) to find where programs break in the field, and fix the cause in the product
4. Data, Behavior and AI
Own the product analytics: funnels, cohorts, activation events, drop-off points, and add the events we are missing
Run experiments, watch session recordings, talk to users in the field, and write down what you learned
Find the repetitive, low-value steps done by retailers, sales reps, and brand teams, and propose AI-assisted alternatives.
5. Working with the Teams
Spend around 30% of your time with clients: meetings, workshops, and field visits, including travel outside HCMC
Set expectations with clients, Sales, Trade Marketing, and management on what ships, when, and what does not
With Project Managers (CDM): the PM decides project scope and timeline, you decide the product. Raise conflicts early
With R&D (BA and development team): own requirements, priorities, and acceptance. Drive Agile delivery by running the sprint and ceremonies yourself
Requirements:
3+ years as a Product Owner, Product Manager, or senior BA on a B2B software product, covering discovery, delivery, and iteration
Writes user stories and acceptance criteria that engineers can build from without going back and forth
Comfortable with enterprise clients asking for different things, and willing to spend time with them in meetings and in the field
Willing to learn multi-tier distribution (brand to distributor to retailer) and how trade promotion programs are funded, run, and measured
Can read product data and act on it: funnels, cohorts, drop-off points, and the result of a simple experiment
Strong Plus
Experience in distribution, retail, FMCG, pharma, or Trade Marketing program execution
Have worked on a platform connecting brands to retailers: loyalty, promotions, or trade incentives
Have built AI features into a product you shipped
Familiar with OMS, POS, DMS, or similar platforms
Benefits:
Competitive salary based on your skills and experience
Lunch allowance, 13th-month salary, holiday bonuses, and performance-based rewards tied to company results
Full social and health insurance under Vietnamese labor law
You own a product used by brands and retail outlets across Vietnam, working directly with the Chairman and Head of R&D.
A clear path from mid-level to owning the product on your own
Decisions get made in days, not in committee. You will see your work in front of clients within the quarter
Working Location: 42/2 Nguyen Van Troi Street, Cau Kieu Ward, HCMC
Working Hours: Monday to Friday, 8:00 AM to 5:00 PM
How to Apply: Send your CV to [protected info] with the subject line [Fullname_Position]. Shortlisted candidates will be interviewed by the Head of R&D/ Chairman.