JOB SUMMARY
As a Product Specialist, you will:
• Development of marketing plans (brand strategic & operational plans), which may include distribution channel solutions (digital, social media, inside sales), execution of marketing activities, and building promotional materials for a specific product or therapeutic area/franchise.
• Assists the Deputy
Marketing Manager with product training plan/ budget development & management.
KEY RESPONSIBILITIES
• Development of marketing plans, marketing & sales activities, and promotional materials for specific therapeutic areas/franchise or brands.
• Assist Deputy Marketing Manager with the manage the P&L for brands within local markets, optimizing profitability.
• Plan, organize and hold HCPs group presentations/ meetings on a regular basis
• Provide prompt follow-ups on HCP requests Support Deputy Marketing Manager to manage brand/product, collect insight and data analyze competitive performance and trends.
• Develop marketing & sale materials aligned with strategies.
• Educate sales representatives on products and competitors.
• Coordinate and/or conduct special studies and promotional projects.
• Collaborate with field forces to ensure flawless and aligned execution of the brands' plan.
• Cross-functional working to identify and evaluate new sources of business and growth for the brand.
• Develop and deliver innovative solutions and promotional levers for professional customers.
• Work with training partners to support message pull-through and key Salesforce training of marketing strategies, messaging, and materials.
• Build tactical plans based on the brand strategic plans and get approvals. Leading all aspects of tactical implementations, including timelines.
• Deliver other tasks/ cross-functional projects assigned by the company.
