R&D Executive Chuyên viên Phát triển sản phẩm

1. Market Research & Product Opportunity

• Conduct market and consumer research to identify market trends, consumer needs, competitive landscape, and new product opportunities.
• Analyze market gaps and consumer insights to support product development and business decisions.
• Conduct consumer surveys, interviews, and product testing when required.
• Prepare market research reports and provide recommendations on product direction.

2. Product Development & Launch

• Develop product concepts based on market insights, consumer needs, and business strategy, including product specifications, packaging, pricing, and key differentiation.
• Manage the end-to-end product development process, from concept and sample development to commercial launch.
• Collaborate with Marketing, Sales, QA/QC, Supply Chain, factories, and OEM partners on formulation, raw materials, costing, quality, and production timelines.
• Conduct product trials, consolidate feedback, and coordinate product documentation, packaging information, and relevant regulatory requirements.

3. Product Evaluation & Optimization

• Monitor product performance after launch based on sales, consumer feedback, and market/competitive trends.
• Recommend improvements to formulation, packaging, specifications, pricing, or product positioning to enhance product competitiveness.
• Maintain and update product development data, samples, quotations, and supplier/OEM information.