Recruitment Value Proposition and Pipeline Management, Principal

Report to: Associate Director, Agency Quality Recruitment
Location: Ho Chi Minh
Function: Agency Distribution| Department: Quality Recruitment
Type: Individual Contributor THE OPPORTUNITY:
We are looking for a Recruitment Value Proposition and Pipeline Management, Principal who is responsible for:
Strengthen the Agency's quality recruitment capabilities by developing differentiated agent value propositions, scalable talent sourcing strategies and data driven recruitment pipeline management frameworks.
The position acts as a subject matter expert responsible for translating recruitment strategy into effective proposition, selection standards, analytical insights and process improvements that attract high potential candidates, improve recruitment conversion and support sustainable early-stage agent productivity and retention
ROLES AND RESPONSIBILITIES
1. Recruitment Value Proposition & Talent Intelligence - 30%
Develop and continuously enhance differentiated Agency Value Propositions tailored to targeted recruitment segment and Agency growth priorities
Conduct market intelligence, competitor benchmarking and candidate research to identify talents opportunities and strengthen AIA's recruitment competitiveness
Partner with relevant stakeholders to translate proposition into effective recruitment campaigns, candidate engagement and communication tools.
2. Recruitment Pipeline Management & Conversion Optimization - 40%
Develop and enhance the end-to-end recruitment pipeline management frameworks, from lead generation and screening, interview to onboarding and coding.
Develop funnel analytics, performance dashboards and forecasting models to identify conversion gaps and drive recruitment effectiveness.
Collaborate with QR Business Partners (QRBP), Sales Heads (SH) and relevant functions to strengthen pipeline discipline, conversion effectiveness and execution consistency.
3. Quality Recruitment & Capability Enablement - 30%
Develop candidate quality standards, selection frameworks and recruitment processes aligned with sustainable agent productivity and retention.
Analyze recruitment quality and early-stage agent performance to identify opportunities for improving candidate selection and recruitment outcomes
Drive recruitment capability and digital enablement through standardized playbooks, tools, process improvements and cross functional initiatives.
Mode of Execution:
Leverages cross-functional collaboration with Sales, Training, MKT, ASD, IT, Risks & Compliance teams to implement and scale solutions.
Combines strategic thinking, analytics and agile practices to deliver measurable recruitment improvement.
Role in Project/Agile
Support Head of AQR in defining success metrics and shaping the agent journey from Acquisition, Onboarding to 90 days success
Work closely with cross-functional agile squads to implement, validate and scale initiatives that boost agent acquisition, early-stage agent productivity and retention.
Level of Independency
Operate independently as a subject matter expert, develop data-driven recommendations and solutions aligned with AQR strategy.
Lead assigned strategic initiatives through professional expertise and stakeholder influence, without direct people management responsibilities.
JOB REQUIREMENTS:
Education: Bachelor's degree in Marketing, Communications, Business or a related field.
Experience
10+ years of experience in brand management, integrated marketing communications, advertising, or strategic marketing, with substantial leadership experience.
Proven track record of building brands and leading large-scale integrated marketing campaigns.
Strong understanding of digital marketing, content marketing, social media, consumer insights, and brand analytics.
Experience managing agencies and cross-functional stakeholders in a complex matrix organization.
Financial services, insurance, healthcare, or consumer-facing industry experience is preferred.
Skills: Strong brand fundamentals; modern digital, social and content capabilities; excellent creative judgment; proven agency management; ability to use consumer, brand and performance data to make clear brand decisions.
Will: Strategic and commercially minded; confident stakeholder leader and influencer; collaborative and able to align multiple teams behind one clear brand narrative.
Thrill: Potential to broaden into larger brand, marketing and communications leadership roles by connecting brand strategy, business priorities, creative excellence and cross-functional execution.
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