Regional Field Marketing Supervisor (Hanoi)

- Territory management:
+ Weekly and monthly tracking of Sales performance within the assigned territory.
+ Weekly update on competitors' activities and changes of Trade environment.
+ Analyze territory current performance vs potentiality to set appropriate distribution and visibility strategy.
- Trade program development and execution control:
+ Develop trade program: scheme, duration, targeted outlets
+ Involve in alignment with Sales and Strategic Insights and Business Intelligence (SIBI) team.
+ Control execution through gift allocation, overlook sales team on trade execution, quickly adjust based on retailers and consumers' feedback, weekly tracking of program performance.
- Visibility execution control:
+ Develop overall visibility strategy according the regional trade environment
+ Manage inventory allocation for each Area Sales Manager's territory.
+ Manage Merchandising agency overall performance and payout per project.
+ Manage overall deployment on trade.
- Direct -To-Consumer (DTC) / Community engagement activation:
+ Validate hub / community explored by Field Marketing Specialist.
+ Work closely with Activation supervisor and DTC team for activation plan and execution.
+ Overlook activation performance within responsible territory, how does it impact on overall territory performance (brand awareness, trials...)
- Team management:
+ Manage overall team performance, tracking daily /weekly actual performance vs target, confirm monthly incentive for each Field Marketing Specialist.
+ Control overall team budget / inventory and allocation for each FM specialist.
+ Ensure FM specialist working following standard work plan.