Mô tả Công việc
A. Strategic and Sales Management:
· Develop and organize the execution of monthly, quarterly, and annual Sell-In and Sell-Out targets by product, channel, and season.
· Establish 3-month rolling sales forecasts and take full responsibility for the accuracy of forecast data.
· Position products in the correct market segments and align them with the crop calendar of each sub-region.
· Develop action strategies to increase market share and expand the distribution network within the assigned area.
B. Distribution System and Customer Management:
· Maintain and develop sustainable relationships with C1 and C2 dealer systems.
· Support Market Development Managers (MDM) in evaluating, inspecting, and opening new C1 dealers to ensure compliance with company regulations.
· Oversee the accuracy and sufficiency of customer data (legal documents, pesticide trading certificates, contact information).
· Ensure dealer inventory levels are maintained at the required levels.
· Manage accounts receivable, establish dealer credit limits, and ensure timely debt collection to minimize bad debt risks.
C. Managing Regional Marketing and Demand Generation Operations:
· Responsible for developing and implementing KPIs for market demand generation in alignment with seasonal calendars.
· Lead and coordinate with relevant departments to organize dealer conventions, sales consultancies, and farmer field events.
· Ensure sales promotion programs and farmer programs are communicated promptly and accurately to the field team and beneficiaries.
· Strictly control the implementation of price dumping policies and other company compliance requirements.
D. Team Management and Operations:
· Directly manage the performance of
Area Sales Managers (ASM) and Market Development Managers (MDM).
· Execute HR tasks: Recruitment, task assignment, monthly KPI evaluation, coaching, and professional development training for subordinates.
· Control regional operating expenditures and provide timely reports on budget variances to the Head of Sales.
· Efficiently manage and coordinate company assets (pickup trucks, working equipment) within the assigned region.
01 person in charge of the Mekong West region (An Giang, Dong Thap)
01 person in charge of the Highand Central region (Gia Lai, DakLak, Da Nang)
