Regional Sales Manager - Central VietnamCông Ty TNHH Danone VIỆT NAM

1. Role and Responsibilities (Overall key responsibilities from a helicopter point of view)
In this exciting and challenging role, you will be responsible for the market understanding of our category. You'll be in close contact with dedicated key distributors/retailers, build Category relationships, and will be responsible for the development & implementation of brand activation plans at those distributors/retailers.
2. Main Duties and Functions
Operations: As our Channel Manager
- You understand what drives the shoppers in the retail channel and how we can optimize their path to purchase.
- You connect the dots between different (data) resources and define the right actionable insights.
- You actively participate in internal customer teams and cross-functional business teams by sharing trade marketing analyses and insights to bring us to the next level and make it become the new normal!
- In close cooperation with the Commercial Development Manager, you create a long-term strategy for category development including translation into an actionable channel- and customer approach, and lead category management projects resulting in an optimization of retail for the respective channel.
- You are also responsible for category and growth vision stories to create toolkits for market adaptation.
Budget, Forecast, and planning: You are responsible for P&L of Channel and Distributors
Strategy Development:
- You develop a strategy further grow the channel
- Manage and lead the distributor partners to be able to enhance and deliver, manage business KPIs, co-build the growth plan