JOB PURPOSE
Product Research & Analytics role is to conduct thorough research and analysis on existing and potential products to drive informed decision-making and optimize product strategies. This position involves gathering and interpreting data related to product performance, market trends, customer preferences, and competitive landscapes. By leveraging advanced analytics techniques and methodologies, the Product Research & Analytics professional extracts actionable insights to guide product development, enhancement, and positioning efforts.
RESPONSIBILITY AND AUTHORITY
* Market Research and Trend Analysis
- Manage, train, and mentor business areas, development teams, and
business analysts on industry trends, competitive landscape, and emerging market dynamics.
- Take responsibility for the business analysis service provision for an organization or business unit, where advice given and decisions made will have a measurable impact on the profitability or effectiveness of the organization.
- Advise and influence other senior and executive throughout industry trends, technological advancements, and consumer behavior to identify potential opportunities for innovation as a leader.
- Prepare comprehensive business cases that include market analysis, financial projections, and strategic alignment.
- Present new product ideas and business cases to executive leadership and cross-functional teams, effectively conveying value propositions and market potential.
- Expert in performing a proof of concept or prototyping exercise to demonstrate or evaluate the feasibility and potential benefits of applying a particular technological business change in order to meet a business need.
* Cross-Functional Collaboration
- Collaborate with cross-functional teams to brainstorm and develop new product concepts that address market needs, customer pain points, and strategic goals.
- Collect, analyze, and synthesize customer feedback, reviews, and behavioral data to uncover insights that inform new product ideation.
- Collaborate with stakeholders, and internal teams to validate new product concepts and gather feedback for refinement.