Position Summary
Responsible for ensuring that we have the right products and retail investment in the right shops through thorough understanding of the retail landscape.
Role and Responsibilities
Retail Mapping & Segmentation
Provides thorough analysis of all retail stores in the country and identifies strategic and potential stores
Distribution and Visibility Strategy
Develops retail index standards together with product managers in order to guide the sales team on distribution and visibility competitiveness. Responsible in monitoring RIS compliance.
Sell-out Target Setting and Reports Generation & Analysis
Provides sell-out targets to field force agency. Monitors & analyzes sell-out data.
Maintains and analyzes critical sales & retail KPI scorecards/dashboard to understand trend.
Channel Strategy
Assists in developing and executing channel sales strategies. Provides critical support in the identification of the go to market strategies, margin structure and channel partner management.
Trade Program and Retail Strategies
Assists in the development of trade programs together with product marketing team. Provides shopper insights crucial in the design of merchandising guidelines.
Retail Information
Analyze retail trends and competitors retail activities. Coordinates with field force agency to gather critical retail information such as retail insights, competitive activities, in-store execution, etc.
Retail Investment Strategy
Responsible for retail budget planning, ROI analysis and reporting. Identifies, develops plans and analyses appropriate retail investment to drive sell-out (display plans, promoter allocation, sell-out targets and incentives)
Product Launch Planning
Works closely with product marketing and sales team on product launch planning. Defining critical retail execution targets and expectations.
RM (Retail Management) Day
Responsible in driving the RM Day. Utilizes Market sensing resources to arrive at a solid understanding of current situation and recommendation of action plans.
Cross-Functional Interaction
Works closely with Product Marketing and Sales to understand drivers of market growth and consumer demand & shopper needs.
Works closely with Retail Operations Team and Process Innovation/MCS/SCM team in tracking and reviewing sales performance.
Works closely with Field Force & Retail Operations on identification of retail opportunities based on retail execution, field force coverage and deployment.
Skills and Qualifications
University Graduate (Preferably Business Course)
At least 6 years of
Trade Marketing / Retail Operations Experience
Preferably 2-3 years Field Sales Experience
Management & Leadership Skills
Communication, Presentation & Negotiation Skills
Analytical, Results-Oriented, Team Player
Knowledge of functional roles in the organisation
Understanding of competitive trade and industry structures
Knowledge of issues on trade concentration and market dynamics
Knowledge of sales & distribution systems
Knowledge of finance & control systems and procedures
Proficient in Microsoft Office
Good command of the English language
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