Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at [protected info]
Our Team:
You will be part of the ASEA
Trade Marketing & Revenue Growth Management team, reporting directly to the Opella ASEA General Manager.
Our mission is to accelerate sustainable market growth by unlocking channel opportunities, enhancing in-store execution, and maximizing revenue across our brand portfolio. We do this by shaping winning commercial strategies, driving excellence in pricing, promotions, and trade investments, and enabling seamless collaboration across markets and functions. Together, we aim to outperform competition and embed a culture of performance, precision, and ROI focus in everything we do.
About the Role:
As the RGM Lead for Vietnam, you will be a key driver of Opella's growth strategy through the optimization of pricing, promotions, trade terms, mix, and portfolio architecture. This role will translate Opella's global RGM ambition into local market execution, enabling top-line acceleration, margin expansion, and smarter commercial investment. You will partner closely with Sales, Finance, Trade Marketing to shape strategic decisions and embed a performance-focused, data-driven culture across the commercial organization.
Key Responsibilities
Revenue Strategy Development:
- Lead the development and deployment of local RGM strategies across key value levers: pricing, assortment, channel/customer mix, promotions, and trade terms.
- Identify revenue and margin optimization opportunities across the brand portfolio, channels, and customer segments.
- Guide investment allocation and commercial policy development by balancing brand priorities with channel and customer ROI.
- Drive new product pricing strategy, pack-price architecture, and lifecycle revenue planning to capture full value potential.
Pricing & Promotion Effectiveness:
- Design and manage pricing strategies that drive competitiveness and sustainable margin improvement.
- Analyze price elasticity, demand drivers, and consumer/shopper behavior to inform pack and price decisions.
- Collaborate with Sales and Trade Marketing on promo mechanics, depth/frequency, and performance tracking aligned with revenue objectives.
- Ensure tender pricing aligns with business priorities and channel dynamics.
Trade Terms and GTN Optimization
- Partner with Finance and Sales to ensure trade terms are efficient, ROI-driven, and aligned with strategic priorities.
- Lead regular reviews of GTN performance by customer, channel, and brand to identify optimization opportunities.
- Support annual negotiation and planning cycles with RGM insights to drive better outcomes.
Performance Monitoring & Commercial Insights
- Track revenue and margin delivery versus targets, surfacing key drivers and risks/opportunities for action.
- Use internal tools (Power BI, Excel dashboards, etc.) to provide actionable insights, not just data.
- Contribute to planning cycles (LE, Budget, Strat Plan) with RGM-based assumptions and scenario modelling.
- Champion performance visibility and transparency across the commercial team.
Build RGM Capabilities & Embed ROI Culture
- Foster an ROI and performance focused mindset across the Sales and Trade Marketing teams.
- Improve visibility of trade and promotional investments to enable data driven decision making.
- Collaborate with regional RGM and global capability teams to roll out tools, training, and best practices.
- Promote continuous learning and cross-functional collaboration to elevate local RGM maturity.
