RGM Associate Manager

Associate Manager - RGM is a key role within Perfetti Van Melle (Vietnam), responsible for optimizing revenue streams, driving profitability, and enhancing overall business performance. Associate Manager - RGM will work closely with various cross-functional teams, including sales, marketing, finance, and supply chain, to develop and implement revenue growth strategies and tactics. This role will focus on analysing Price Pack Architecture (PPA), promotions, product portfolio effectiveness and channel profitability to identify opportunities together with stakeholders for profitably revenue enhancement and sustainable business growth.
Key Responsibilities:
1. Revenue Growth Strategy: Define key workstreams for Vietnam in line with Global RGM strategies and roadmap to drive revenue growth and profit improvement agenda aligned with company's overall business objectives and market dynamics
2. PPA (Pack Price Architecture) Analysis: Facilitate analysis of portfolio performance price ladders across functions to identify white space for NPDs by channels and current portfolio maximization opportunities while remaining competitive in the market
3. Promotional Effectiveness: Ensure process of promotion effectiveness evaluation well embedded in company's operating process and support Promotion Evaluation tool implementation for promotional spend optimization
4. Product Management Review: Develop platform to facilitate Marketing and Trade Marketing's data-driven decision in monthly Product Management Review meeting and Country Plan/ Budget cycles, enabling product portfolio optimization to drive revenue growth
5. Execution governance: Collaborate with sales, marketing, finance, and supply chain teams to ensure RGM pillars to be well executed on time
6. Business Intelligence Tools & Data Automation: Self-develop, deploy, monitor and update (in the context of no Power BI support from IT or dedicated BI team) advanced-analytics using industry standard business intelligence tools to improve, streamline and automate regular reports & data processing requirements to reduce workload and need for human intervention while also increasing accuracy and efficiency of overall data structure.
6.1 MSL Management -
a) GT + MT MSL Tracking BI Tool & Report
b) GT - TDP% BI Tool
c) MT - ACACY Distribution BI Tool
6.2 Sales / Finance Reports - Value Pools & Customer Profitability BI Tool & Report
6.3 Consolidated External Market Database management- Nielsen Master Database Report
6.4 OBPPC / PPA Tool - Price / Pack / Size Ladders Tool
6.5 Active Selling Outlets (ASO) Tracking BI Tool
6.6 Local/Rural Sales Rep Tracking Report
6.7 Price Tracking BI Tool
6.8 NPD Tracking BI Tool
6.9 Management of Monthly Performance Report
7. Data Projects: Represent commercial team to work with IT and Global project team to deploy Data Lake project in Vietnam smoothly
7.1 Work with RTM and CMI teams to develop database for RTM to define new RTM strategy and optimization opportunities for OC
7.2 Involve in all data cleaning and transferring request required from commercial side to make sure all the reports useful and deliver commercial functions' expectation
7.3 Involve in joint-develop reports for OC together with global/ regional project team