SALES DIRECTOR - HOI AN MARKET

Department: Commercial / Sales
Location: Hoi An / Da Nang
Reports to: Chief Commercial Officer (CCO) / Chief Executive Officer (CEO)
Key Responsibilities
Strategic Leadership & Revenue Growth:
Define, steer, and execute the comprehensive short- and long-term B2B sales strategy for the Hoi An market to maximize occupancy rates and RevPAR.
Structure tailored, high-margin commercial packages (Bleisure, Corporate Retreats, MICE, Workcation, Extended Stay) tailored to Hoi An's hybrid leisure-business ecosystem.
Own the B2B top-line revenue targets and commercial P&L accountability for properties across the target market.
Strategic Partnerships & Key Account Acquisition:
Originate, cultivate, and convert high-value relationships with multinational corporations (MNCs), tech enterprises, high-growth startups, and international institutions.
Forge strategic distribution alliances with tier-one DMCs (Destination Management Companies), luxury travel agencies, event agencies, and regional expat/digital nomad hubs.
Personally spearhead high-stakes negotiations and close high-volume Master Service Agreements (MSAs).
Market Intelligence & Product Positioning:
Monitor macroeconomic hospitality shifts, inbound travel corridors, competitor inventory, and dynamic pricing across Hoi An and Da Nang.
Collaborate with Marketing and Brand teams to cement the brand's differentiated positioning against legacy resort and traditional hotel models.
Cross-functional Alignment & Operations:
Partner with Property Operations, Revenue Management, and Guest Experience teams to ensure seamless service delivery and high contract renewal rates.
Institutionalize a scalable Lead-to-Contract pipeline and maintain disciplined data governance across the corporate CRM system.
Team Leadership & Talent Development:
Build, mentor, and lead a high-performing regional sales team; establish transparent KPIs, clear SLAs, and an aggressive sales execution culture.