1. Aggressive New
Business Development (Core Mission)
• Actively hunt for new customers and develop LCL business both export and import
• Perform daily cold calls, cold emails, visits, quotations
• Build a strong pipeline of new, qualified leads and convert them into active LCL customers
• Take full ownership of your personal sales target and results
2. LCL Sales & Volume Growth
• Sell LCL consolidation services on assigned and self-developed trade lanes
• Prepare competitive quotations, follow up aggressively, and close deals fast
• Drive consistent growth and booking frequency from newly acquired customers
• Identify upselling and long-term growth opportunities within your accounts
3. Execution & Attention to Detail
• Work closely with operations and customer service to ensure smooth shipment execution
• Ensure accuracy in quotations, contracts, and customer instructions
• Follow up proactively on bookings, schedules, and customer feedback
4. Sales Discipline & Reporting
• Maintain accurate and up-to-date customer and pipeline data in company's system
• Report daily on sales activities, new accounts, and booking performance
• Track competitor activity and market trends to sharpen sales strategy
• Other report when required
Performance Measurement (KPIs)
• New customers acquired per month
• Active LCL customers
• LCL booking number
• Conversion rate from prospect to booking
• Achievement of personal sales target
