Sales Manager - Food | Bakery & Confectionery

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Company / Business Profile. Peja Vietnam is the representative office of Peja (S.E.A.) B.V., headquartered in Arnhem, The Netherlands. Operating in Vietnam since 1992, Peja serves as the exclusive representative for world-leading capital goods manufacturers, supplying high-value machinery and technical solutions across four core sectors: Textile, Agro-Food, Food Processing, and Infrastructure. Given the long-cycle, high-value nature of these sales, the commission scheme is designed to reflect both the complexity of individual deal management and the strategic importance of sustained pipeline development.
Overall Purpose of the Role. The Sales Manager is responsible for driving sales strategy, managing key accounts and principal relationships, achieving sales targets, and overseeing project execution within assigned market sectors. The role provides commercial leadership and plays a key part in growing the company's market presence and revenue
Key Responsibilities
Internal / External Interactions
Internal: Work collaboratively with business unit leadership, service, finance, and marketing teams to align sales activity with business objectives.
External: Develop and maintain relationships with key clients, principals, distributors, and industry stakeholders.
Functional Responsibilities
Develop and implement sales strategies and plans to achieve revenue targets within the assigned market sector: bakery and confectionery.
Manage and grow a portfolio of key accounts, ensuring high levels of customer satisfaction and retention.
Manage principal relationships and act as primary commercial contact for assigned brands or product lines.
Oversee the end-to-end project execution process, from opportunity identification through to delivery.
Identify new business opportunities and develop strategies to capture additional market share.
Prepare regular sales forecasts, pipeline reports, and performance updates for management.
Knowledge Responsibilities
Maintain in-depth knowledge of assigned market sectors, competitor activity, and relevant product and technical developments.
Financial Responsibilities
Responsible for achieving revenue, margin, and sales target KPIs for the assigned portfolio.
Support budget planning and commercial forecasting activities.
HR Responsibilities
May in future manage a small sales team; responsible for coaching, performance management, and development of direct reports where applicable.
Travel Requirements
Regular travel within the country and region to visit clients, principals, and project sites.