Sales Manager (MICE & Events/ Weddings)

Overview:
To manage sales activities and events in line with the annual sales and marketing plan and to achieve/exceed budget and sales strategy for your hotel.
Responsibilities:
• Monitors competitors activities and assists in marketing intelligence
• Refers sales leads to appropriate personnel within the Lotte Hotels Group
• Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
• Services existing business through management of account bases
• Sell all facets of the hotel
• Develop and maintain a regular pattern of sales calls, meeting with principals of target market
• Provides direction on, and conducts market research and analysis
• Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
• Builds profile within local market place through attendance at various events and local market place
• Conduct client interviews
• Entertain clients
• Plan and conduct familiarization tours and site inspections
• Travel when required to promote the hotel and develop potential business
• Maintain regular contact with the Lotte hotels in your region and the regional reservation office
• Monitors existing business and inputs into sales strategy meetings to maximize business
• Grows existing business and establishes and pursues leads which will develop business
• Interfaces with operations on a timely basis
• Initiates and prepares tenders for business
• Assesses sales and marketing data
• Assists with the preparation of new products and services
• Assists in the evaluation of sales and marketing activities
• Analyses sales mix and likely impact on hotel goals
• Implement direction from Director of Sales and Marketing and Regional Managers
• Liaison with advertising agency
• Stock control of collateral
• Collateral input
• Execute advertising/creative briefs in a timely manner
• Works with superior on manpower planning and management needs
• Works with superior in the preparation and management of the Department's budget
• Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.
• Perform any other duties which may be assigned by the management from time to time.