Sales Manager

• Collaborate closely with the Revenue Department to synchronize and implement Pricing Strategies based on market segments and fluctuations.
• Strictly monitor the application of Cancellation Policies and the collection of Penalty Fees for any violations of established terms.
• Manage the Deposit process, proactively follow up on payments, and execute Release Room protocols for non-guaranteed bookings to optimize actual occupancy.
• Establish and deploy annual, quarterly, and monthly Sales Plans to align with growth targets and the hotel's total revenue goals.
• Take responsibility for recruitment, professional training, performance management (KPIs), and career path development for the sales team.
• Conduct market research, analyze the Competitor Set, and keenly identify new business opportunities to expand the target customer base.
• Directly maintain relationships and negotiate contracts with Key Accounts and high-revenue-share partners.
• Analyze periodic business data to report to the Board of Directors and propose solutions for improving sales processes, discount policies, and service quality.
• Coordinate across departments (Front Office, F&B, Housekeeping) to ensure all service standards are executed accurately, optimizing the guest experience.
• Collaborate with and support the Accounting Department to ensure accounts receivable are collected on time.
• Establish, develop, and manage the Brand Identity system across the website and social media platforms.
• Directly approve the Art Direction and copywriting for all design publications.
• Ensure a weekly content update frequency, maintaining the hotel's signature style and "vibe" across all visual Touchpoints.
• Formulate the annual Integrated Marketing Plan, focusing on Festive Season campaigns to optimize F&B revenue and enhance brand awareness.
• Develop and implement Seasonal Promotions to stimulate market demand.
• Execute Digital Marketing solutions to increase the Direct Booking ratio via the website, reducing reliance on third-party intermediaries.
• Lead coordination with the Kitchen and F&B departments to produce high-quality photos/videos for new Set Menus and Concept Dining, ensuring visual alignment with the hotel's aesthetic.
• Plan the documentation (photography/videography) of events, MICE, and hotel activities to build a media asset library.
• Proactively update Market Trends and consumer behavior to adjust communication content timely and appropriately.
• Monitor, analyze, and report on guest feedback across online platforms (OTAs, TripAdvisor, Google Reviews, Social Media) and offline channels.
• Propose service improvement solutions based on feedback data to optimize the Customer Journey.
• Provide design direction for all marketing activities or specific requests from other departments.
• Control the quality of printing and digital display for all promotional materials before public release.