Sales Manager

Mô tả Công việc
Company Overview
CHAOYU EXPO, a member of the Global Association of the Exhibition Industry (UFI), is a fast-rising leader in China's international exhibition industry. CHAOYU EXPO is dedicated to building a high-quality trade platform for China and global emerging markets! Headquartered in Guang-zhou, China, CHAOYU EXPO operates over 10 service branches across major cities including Shenzhen, Shang-hai, Hangzhou, Xiamen, Ningbo, and Dongguan, Globally, CHAOYU EXPO maintains locally managed subsidiaries in Indonesia, Vietnam, and Russia.
CHAOYU EXPO boasts a professional team of over 300 exhibition consultants and service staff, focusing on China and global emerging markets, upholding the core values of sincerity, unity, professionalism, innovation, and public before private. CHAOYU EXPO hosts international professional exhibitions in various cities at home and abroad covering industry sectors such as electronics and smart appliances, toys and baby products, gifts and housewares, and cross-border e-commerce!
Key Responsibilities and Duties
1. Sales Strategy & Business Development
Develop and execute sales strategies to achieve exhibition revenue and exhibitor acquisition targets.
Identify new business opportunities, industry segments, and strategic accounts to expand market share.
Develop sales plans for each exhibition, including target industries, customer segmentation, and sales approach.
Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
2. Team Leadership & Performance Management
Lead, coach, and motivate the sales team to consistently achieve individual and team sales targets.
Set sales KPIs and monitor team performance through regular pipeline reviews and one-on-one coaching.
Support team members in prospecting, negotiations, and closing strategic or high-value exhibitors.
Conduct sales training on prospecting, objection handling, negotiation, and customer relationship management.
Foster a high-performance, collaborative, and customer-focused sales culture.
3. Sales Pipeline & Forecast Management
Ensure the team maintains a healthy sales pipeline with sufficient coverage to achieve revenue targets.
Monitor pipeline quality, conversion rates, sales activities, and forecasting accuracy.
Review sales reports and identify risks, bottlenecks, and opportunities for improvement.
Implement sales processes, tools, and best practices to improve productivity and forecasting.
4. Key Account Management
Personally manage strategic exhibitors and major accounts.
Build and maintain long-term relationships with exhibitors, buyers, industry associations, and business partners.
Lead negotiations for complex or high-value agreements.
Drive customer retention, repeat participation, referrals, and upselling opportunities.
5. Cross-functional Collaboration
Work closely with the Marketing team to align lead generation and exhibitor acquisition strategies.
Coordinate with the Operations team to ensure successful exhibitor onboarding and event execution.
Collaborate with headquarters and overseas offices on international sales initiatives and cross-border projects.
6. Reporting & Business Analysis
Prepare weekly, monthly, and quarterly sales reports for management.
Analyze sales performance, pipeline health, win/loss ratios, and revenue trends.
Provide recommendations to improve sales effectiveness and business performance.
Present sales forecasts and business updates to senior management.