Sales & Marketing Executive

Panasonic Electric Works Vietnam Location: An Phu Plaza, Ly Chinh Thang St., Xuan Hoa Ward, HCMC
Key Responsibilities:
1. Campaign & Event Execution
Execute integrated marketing campaigns (digital, trade, and channel marketing).
Plan, execute, monitor and optimize digital marketing campaigns across multiple platforms (e.g., SNS, website, email, paid ads...).
Coordinate events such as exhibitions, seminars, dealer conventions, and factory visits.
Work closely with sales teams, distributors, and agencies to ensure smooth implementation.
2. Product Marketing
Support new product launches and marketing initiatives.
Monitor market trends and competitor activities.
Assist in preparing product materials (catalogues, brochures, POP...).
Ability to make execution plans for assigned projects.
3. Data & Insights
Track campaign performance and prepare reports.
Monitor campaign performance (traffic, leads, conversion) and generate actionable insights, continuously improve campaign effectiveness and operational efficiency.
Analyze market and sales data to identify improvement opportunities.
4. Operations & Coordination
Manage vendors agencies and support contract, payment, and documentation processes required.
Assist in budget and KPI tracking for assigned projects.
Report to: Direct Manager