Sales Operations Manager

At Boutique Brand Collective, we don't just distribute spirits & wines; we tell the stories behind them. As a leading importer of luxury brands, we are successfully curating a world-renowned portfolio that stretches across all categories, from the finest whiskies, tequilas and champagnes to must-have aperitifs and liqueurs. This is a place for people who want to make their mark on brands, on the industry, and on how premium spirits & wines are brought to life for consumers.
You'll join a team of trailblazers-from expert industry professionals to seasoned brand builders-driven by a mission to redefine what exceptional hospitality looks like. At the heart of our work is our commitment to brand execution and customer-centric thinking. We turn great products into standout experiences: memorable, meaningful, and made with the customer in mind.
POSITION DESCRIPTION
Title: Sales Operations Manager
Reporting To: General Manager
Location: Ho Chi Minh, Vietnam
RESPONSIBILITIES The Sales Operations Manager keeps the commercial engine running on accurate numbers. You will turn sales demand into forecasts, purchase orders and stock allocation plans, review the contracts and trading terms behind every deal, keep FOC and budget spend under control, and give the General Manager a clear, reliable view of the business through weekly and monthly reporting.
You will be the link between the General Manager and the nationwide sales team, and work every day with Customer Service, Warehouse, Finance, Marketing and our international brand principals. This is a hands-on role for someone who enjoys data, process and making good commercial calls.
Brand principal operations
Demand forecasting: prepare and consolidate monthly sales forecasts by brand to drive purchasing and inventory planning.
Purchase orders & stock planning: coordinate weekly purchasing plans and stock requirements based on forecasts, business needs and inventory availability, keeping stock holding to a healthy minimum together with Customer Service.
New SKUs: work with suppliers' supply chain teams to obtain product information (ETA, ETD, self-declaration and purchase price) whenever new SKUs are introduced.
Depletion reporting: prepare monthly depletion reports by brand to track sell-out performance and trends.
Principal reporting: help compile monthly reports to brand principals, working with Brand Ambassadors to gather information on trainings, events and key new listings.
Sales operations & commercial performance
Sales forecasting: consolidate monthly forecasts, follow up with the sales team to make sure inputs are accurate and on time, and align demand with business targets and stock availability.
New customer demand: gather requirements for new customer requests and source product, timing and pricing information from suppliers.
Stock allocation: allocate stock weekly across channels and customers based on demand, availability and business priorities.
Contracts & trading terms: review customer contracts, trading terms and promotional proposals case by case, and make sure they match approved commercial agreements.
Key customer contracts: track account spend, volume commitments and activation spend against each key customer agreement.
FOC control: monitor FOC budgets, allocations and usage against commercial policy.
Sales processes: improve sales processes for efficiency and consistency, and train the sales team on tools, reporting standards and procedures.
Reporting & GM support
Weekly sales reporting: produce weekly sales reports for the GM and sales team showing rate of sale and growth, built in Power BI and filed in the central commercial report library.
Sales meetings: act as the main point of contact between the GM and the sales team, taking notes at weekly sales meetings and tracking key actions to completion.
Management reporting: maintain monthly depletion and forecast reports for the General Manager.
Power BI: own and maintain Power BI dashboards, making sure the data is accurate and on time.
Budget tracking: track entertainment (ENT) budget spend per salesperson by region and brand each month, and support budget preparation and expense tracking.
Pricing updates: roll out approved price changes across systems, reports and commercial documents.
Marketing & event support
Post-event reports: produce reports for key customer events comparing event spend with sales generated.
POSM: work with the trade marketing team to manage POSM inventory for the sales team.
Principal visits: help the GM and Marketing Manager schedule brand principal visits.
Team & coordination
Cross-functional coordination: align Sales Administration and Customer Service with Sales, Warehouse and Finance so commercial processes run smoothly.
People: lead and support the Sales Assistant day to day.
Ad hoc: take on other tasks as required by management.
PERSONAL SPECS
University degree in Business, Supply Chain, Finance or a related field.
At least 3 years' experience in sales operations, demand planning, commercial administration or a similar role, ideally in FMCG, beverages or luxury goods.
Hands-on experience with forecasting, stock planning and allocation.
Strong Excel skills; Power BI experience is a clear advantage.
Experience with budgets, expense tracking or commercial reporting.
Comfortable reading contracts and trading terms with a sharp eye for commercial detail.
Experience working with an international brand principal or supplier is a plus.
Highly organised, accurate and able to manage several priorities at once.
Clear communicator who works well across departments.
Fluent Vietnamese and good professional English.
WHAT WE OFFER:
1. Salary & Allowances:
Competitive income with 100% salary and allowances on probation
Gift on special occasion
Salary will be reviewed at least once per year
Annual KPIs bonus
Annual Leave: will be 12 working days per calendar year, pro-rata for the 1st year of employment, max +7 Annual leave adding.
Statutory insurance contributions (social, health, and unemployment) are based on full salary
Employees are provided with premium healthcare insurance
Be provided with high performance laptop and working facilities.
2. Career Growth
Opportunity to work alongside young, world-class talents in a dynamic and passionate environment
Very diverse offline and online seminars & workshop provided by company
Clear and flexible career path
3. Working Environment
A strong learning culture where initiative and proactivity are highly encouraged at Alchemy Group
Team building, company trip and internal events