[SCG - CBMV]_Digital MKT Executive

We are looking for a performance-driven Ads Optimizer to lead and optimize paid media campaigns across online channels. The role focuses on driving measurable results for distribution channels (retailers, contractors) and end-users/homeowners, across a portfolio of building materials and overall SCG CBM products. You will be responsible for managing ad budgets, analyzing performance data, and continuously improving ROI through both strategic targeting and creative execution
* Key Responsibility:
- Develop, execute, and optimize paid campaigns across channels (Facebook, Google, Zalo, TikTok, etc.) for all products under the portfolio.
- Identify and segment target audiences across distribution channels (retailers, contractors) and homeowners/end-users.
- Manage and track KPIs including CPC, CPM, CPL, and ensure campaign efficiency meets performance benchmarks.
- Manage ad budgets effectively across all channels, ensuring optimal spend allocation.
- Create, brief, or propose creative content ideas to ensure ads perform effectively - no limitation on creative input.
- Monitor campaign data, generate reports, and analyze performance trends using Excel Pivot, Google Data Studio, or Power BI (a plus).
- Collaborate with cross-functional Marketing teams and agencies to align performance campaigns with brand direction and business goals.
Stay updated on digital trends, algorithm changes, and new tools to maintain high campaign competitiveness
* Working place: HCMC