SENIOR ACCOUNT EXECUTIVE (IMC)

1. JOB PURPOSE
At TAJ, a Senior Account Executive (IMC) is not an administrator-you are a campaign orchestrator, a trusted client partner, and the catalyst for internal synergy.
You will command the end-to-end lifecycle of large-scale Integrated Marketing Communications (IMC) campaigns. By blending sharp strategic thinking with operational excellence, you ensure flawless execution, optimize budgets, and deliver breakthrough solutions that elevate brand equity for top-tier clients across diverse sectors (FMCG, Tech, Finance, Automotive, and NGOs).
2. KEY RESPONSIBILITIES
Client Partnership & Project Orchestration
• Trusted Liaison: Act as the direct partner to clients, lead contract negotiations, and consult on high-level communication strategies.
• IMC Integration: Drive seamless synergy across internal teams (Planning, Creative, Media, Social, Production) to transform bold ideas into reality.
• Financial Stewardship: Own project scopes, execution timelines, and project P&L to guarantee on-time, high-quality deliverables.
Strategic Insight & Campaign Optimization
• Strategy Co-creation: Partner with Planning to dissect consumer insights and competitor landscapes, shaping the overarching campaign strategy.
• Proposal & Pitching: Engineer sharp proposals and confidently present/defend game-changing ideas before C-level clients.
• Real-Time ROI: Monitor live campaign performance, analyze KPIs, and proactively execute optimization strategies.
Operations & Team Leadership
• Vendor Ecosystem: Manage premium alliances with external suppliers to ensure cost-effective, top-tier deliverables.
• Closing & Retention: Deliver post-campaign reports, finalize financial liquidations, and drive client-nurturing initiatives for contract renewals.
• Mentorship: Accelerate the growth of Junior AEs and Account Assistants within the unit.