Senior Account Executive (MarTech based)

MAIN RESPONSIBILITIES
1.
Client
Servicing & Account Support (30%)
Support the Account Manager in day-to-day client communication, ensuring timely responses and clear follow-ups.
Track client requests, feedback, and approvals across multiple workstreams with strong attention to detail.
Prepare meeting notes, status reports, and contact reports to maintain alignment.
Build strong working relationships with clients through reliability, responsiveness, and quality delivery.
2.
Martech
Coordination & Execution (30%)
Work closely with the Business Development Manager to support execution of CRM, loyalty, and platform-based initiatives.
Coordinate with cross-functional stakeholders (tech vendors, media, data, content, creators) to ensure smooth rollout of campaigns and features.
Assist in managing day-to-day operations of tech and digital platforms (e.g. basic QA, user flow checks, creator recruitment processes).
Support performance tracking by compiling reports and contributing to ongoing optimization efforts.
Ensure accuracy, consistency, and proper documentation across systems and workflows.
3.
Integrated Project
Coordination (30%)
Coordinate across internal teams (strategy, creative, social, media, production, tech) to deliver integrated campaigns.
Translate briefs into clear tasks, timelines, and deliverables.
Track project progress closely to ensure deadlines and quality standards are met.
Proactively flag risks, delays, or issues and support resolution with the team.
Support scope and budget tracking across projects.
4. Process & Continuous Improvement (10%)
Maintain organized documentation across projects, including timelines, scopes, workflows and paperwork tracking.
Identify opportunities to improve ways of working, especially across cross-functional collaboration.
Support development of case studies, credentials, and internal knowledge sharing.
QUALIFICATIONS
2-4 years of experience in account management, digital marketing, or project coordination within an agency or tech-enabled environment.
Strong understanding of integrated marketing communications (IMC).
Exposure to CRM, loyalty, or digital platforms is preferred.
Comfortable working with data, reporting, and digital tools.
Strong organizational and multitasking skills with high attention to detail.
Proactive, solution-oriented mindset with strong sense of ownership.
Good communication skills and ability to work across both business and technical teams.
Basic understanding of project management or tech workflows is a plus.
Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.