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Senior Assistant Brand Manager (F&B)
CÔNG TY CỔ PHẦN ORC COFFEE PASSION GROUP (Café Amazon Viet Nam)Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 29/07/2024
- Chi tiết công việc
- Giới thiệu công ty
Mức lương: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Nhân viên
Kinh nghiệm: 5 năm
Mô tả công việc
Market Research (10%)
- Identify research market needs, execute research studies, survey and analyze research/survey in order to gain insight and classify opportunities for brand and products.
- Provide quarterly reports including customers' insights, market trends, product trends and competitors' MKT activities with initiatives.
Fanpage Content Planning (20%)
- Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning, with a focus on creating engaging, high-quality content to attract, grow, and retain our target audience.
- Maintain an organized weekly content calendar to ensure timely delivery and accuracy of content.
- Oversee various content channels including Facebook, Instagram, TikTok, and YouTube, ensuring accuracy and relevance of content released to customers.
- Monitor content performance metrics using analytics tools, analyzing traffic, engagement, and conversion rates to identify optimization opportunities.
Campaign Management (50%)
- Manage online and offline communications and increase brand awareness, including development of media plan.
- Work with dedicated agencies to develop creative content pieces and sales materials to support sales and marketing activities.
- Evaluate agency performance and recommend improvements or changes when necessary.
- Responsible for development and messaging (KV, KM) of the brand stories, brand campaign, and product campaign.
- Create, execute, and manage brand/product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc.), ensuring consistent brand messaging across all channels and communication tools.
- Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.
Performance Report and Budget Management (15%)
- Manage monthly campaign budget.
- Measure and report on campaign performance, KPIs and ROI.
- Generate monthly report of all activities. Share insights, observations and improvement points.
- Identify research market needs, execute research studies, survey and analyze research/survey in order to gain insight and classify opportunities for brand and products.
- Provide quarterly reports including customers' insights, market trends, product trends and competitors' MKT activities with initiatives.
Fanpage Content Planning (20%)
- Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning, with a focus on creating engaging, high-quality content to attract, grow, and retain our target audience.
- Maintain an organized weekly content calendar to ensure timely delivery and accuracy of content.
- Oversee various content channels including Facebook, Instagram, TikTok, and YouTube, ensuring accuracy and relevance of content released to customers.
- Monitor content performance metrics using analytics tools, analyzing traffic, engagement, and conversion rates to identify optimization opportunities.
Campaign Management (50%)
- Manage online and offline communications and increase brand awareness, including development of media plan.
- Work with dedicated agencies to develop creative content pieces and sales materials to support sales and marketing activities.
- Evaluate agency performance and recommend improvements or changes when necessary.
- Responsible for development and messaging (KV, KM) of the brand stories, brand campaign, and product campaign.
- Create, execute, and manage brand/product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc.), ensuring consistent brand messaging across all channels and communication tools.
- Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.
Performance Report and Budget Management (15%)
- Manage monthly campaign budget.
- Measure and report on campaign performance, KPIs and ROI.
- Generate monthly report of all activities. Share insights, observations and improvement points.
Yêu cầu công việc
Knowledge & experience:
* At least 5 years of experience in Brand Marketing position in F&B field (must have)
* At least 5 years working in F&B (restaurant or coffee brand)
* Strong knowledge of various aspects of content marketing for brand building and sales-driven goals.
* Proven experience in designing and executing ATL marketing campaigns.
* Knowledge of planning, budgeting, marketing ROI analysis, USP & communications development.
* Management skills and experience
Functional skill:
* Good interpersonal skills, creative, flexible, aggressive, passionate, up to date, attention to details, resourceful with can do and positive working attitude.
* Able to work under pressure for work efficiency.
* Able to work independently as well as in a team.
* Excellent in spoken and written Vietnamese and English with good presentation skill."
Benefits include:
- Full SIHIUI salary for probationary period contribution to SIHIUI fund
- 12 days leave per year
- Annual bonus according to the company policy
- Cash voucher for public holidays and birthday
- Loyalty program for Cafe Amazon employees
- AON health insurance
- Other benefits as regulated such as annual health checkup program, company outing trip,...
- Working in Dist 3
- Work from 9am-6pm (off on Sat and Sun)
* At least 5 years of experience in Brand Marketing position in F&B field (must have)
* At least 5 years working in F&B (restaurant or coffee brand)
* Strong knowledge of various aspects of content marketing for brand building and sales-driven goals.
* Proven experience in designing and executing ATL marketing campaigns.
* Knowledge of planning, budgeting, marketing ROI analysis, USP & communications development.
* Management skills and experience
Functional skill:
* Good interpersonal skills, creative, flexible, aggressive, passionate, up to date, attention to details, resourceful with can do and positive working attitude.
* Able to work under pressure for work efficiency.
* Able to work independently as well as in a team.
* Excellent in spoken and written Vietnamese and English with good presentation skill."
Benefits include:
- Full SIHIUI salary for probationary period contribution to SIHIUI fund
- 12 days leave per year
- Annual bonus according to the company policy
- Cash voucher for public holidays and birthday
- Loyalty program for Cafe Amazon employees
- AON health insurance
- Other benefits as regulated such as annual health checkup program, company outing trip,...
- Working in Dist 3
- Work from 9am-6pm (off on Sat and Sun)
Quyền lợi được hưởng
Chăm sóc sức khoẻ
Bảo Hiểm AON
Nghỉ phép có lương
12 ngày phép 1 năm
Bảo Hiểm AON
Nghỉ phép có lương
12 ngày phép 1 năm
Nộp hồ sơ liên hệ
CÔNG TY CỔ PHẦN ORC COFFEE PASSION GROUP (Café Amazon Viet Nam)
Giới thiệu công ty
Xem trang công ty
ORC Coffee Passion Group Joint Stock Company (Café Amazon Vietnam) was established in 2020 under a cooperation of PTTOR and Central Group, leading retail...
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