Senior B2B Marketing

What You'll Be Doing:
Research & Planning
Market research to understand the industry, competitors, and customers.
Involvement in planning and implementing B2B marketing campaigns for QH online presence including (but not limited to) social media platform, SEO/SEM, email marketing, B2B website, and events.
Synthesize insights to build buyer personas and combine them with our brand positioning to propose strategic content direction for our company.
Campaign Execution
Coordinate with the internal team to produce content following the plan in the website, social media platform, email marketing, and so on, follow-up to get the content output on time.
Utilize email marketing and automation tools to optimize leads and facilitate smooth handover to the Sales team.
Collaborate with digital marketing to analyze and optimize content on all channels.
Collaborate with designer, SEO and Ads team to ensure marketing efforts support lead generation and sales goals.
Event Execution
Work closely with cross-functional teams to ensure events are consistent with brand guidelines and company goals.
Coordinate with external vendors, and partners to prepare promotional materials and other event elements.
Measurement and Reporting
Generate regular reports and presentations to analyze marketing effectiveness and recommend improvements
Market Insights and Trends
Stay updated on industry trends, and competitor activities to keep the company's online & offline presence competitive and relevant.
Perform other relevant tasks assigned by direct supervisor to achieve desired results for the department.