Senior Brand Designer (Contract)

Role Overview
Parcel Perform is the leading AI-powered Delivery Experience Platform, optimizing e-commerce logistics for global brands through data intelligence. We are an international team driven by innovation, with offices across Singapore, Vietnam, Europe, and the US. As we evolve our brand, we are looking for a visionary and execution-heavy Senior Brand Designer for a high-impact, 6-9 month strategic engagement.
We are looking for a creative powerhouse to be the architect of our visual narrative. This role requires a rare blend of high-level strategic thinking and "hands-on" execution. You will be responsible for translating a complex brand vision into a sophisticated visual identity, ensuring our brand isn't just consistent, but innovative and market-leading. This is a role for a maker who thrives on defining the "next generation" of a brand's look and feel while personally building the assets that bring that vision to life.
What You'll Do
1. Brand Evolution & Innovation
- Visual Identity Translation: Take a high-level brand vision and translate it into a tangible, world-class visual identity (typography, color, image and graphic motifs style).
- Creative Innovation: Bring fresh, innovative design perspectives to the table to ensure our brand remains at the forefront of the industry.
- Conceptual Execution: Develop creative concepts for major GTM initiatives that bridge the gap between abstract strategy and compelling visual storytelling.
2. GTM Visual Template and Asset Execution
- Marketing Template Production: Personally design and execute high-fidelity template assets for integrated campaigns, including social media kits, slide templates etc.
- Documentation: Author and maintain the "Source of Truth" brand guidelines to ensure internal communication remains consistent.
- Vendor Support: Assist with administrative and technical tasks related to print production, external partners, and asset delivery.
3. Systems Architecture & Data Integrity
- AI-Optimized Design Systems: Build and document a robust Figma library designed for AI scalability. This includes utilizing standardized naming conventions, auto-layout, and structured tokens that allow for seamless integration into automated AI workflows.
- Scalable Frameworks: Develop modular design templates that enable AI-driven content generation, ensuring the brand remains consistent even when assets are produced at high velocity via automation.
- Workflow Future-Proofing: Audit and refine file hygiene to ensure all brand libraries are "machine-readable," facilitating the transition to AI-integrated marketing operations.