(Senior) Brand Manager - Wake Up 247 (Energy Drink) / Vina Cafe / Wake Up Cafe

Main Purpose:
Be responsible for the management and implementation of regular marketing programs and activities, with compliance with the company's regulations and standards in order to achieve the short and long-term business goals of the brand assigned by the company. Besides, also need to protect the interests and reputation of the company in the market.
Responsibilities:
- Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand.
- Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company's vision, strategy and goals.
- Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers.
- Adjust marketing strategies and plans to suit changes in the market and competitive situation.
- Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
- Lead, coach, evaluate and develop ABMs/Brand assistants.