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Mô tả công việc
MAIN ACCOUNTABILITIES
Responsible for achieving Brand objectives with respects sales volume
• Drive brand activities in order to satisfy consumer needs
• Oversee and input into the development of operational brand plans
• Propose and monitor brand activities in order to address identified brand issues
• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends
• Manage external agencies and suppliers (expert partners)
Drive innovation and creativity in products and brand activities
• Explore new business opportunities for the brand expansion
• Increase consumer engagement in all effective communication channels
• Increase brand awareness of categories
• Ensure application of best practice of brand management tools
• Analyze and propose relevant research studies
• Utilize research data/findings and market information effectively
Implement A&P Budget effectively to ensure ROI
• Manage the impact of each cost element on brand profitability
• Control brand support expenditure
• Improve brand profitability through implementing cost control measures
Yêu cầu
• Bachelor degree in any discipline
• 5-10 years of Marketing experience preferably for FMCG products
• Experience developing concepts and product innovations.
• A considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management
• Analytical thinking and critical thinking.
• Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
• Known for the innovation and vision in the area of Brand Development/Brand Management.
•
Business leader and a calculated risk taker.
• Strategic thinker and creative marketer and Strong Leadership skills.
Quyền lợi
Chăm sóc sức khoẻ
Healthcare
Nghỉ phép có lương
Annual Leave
Đào tạo
Training
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Thông tin khác
NGÀY ĐĂNG
25/07/2025
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Brand Strategy Development, Brand Strategy Development, Branding Management, Branding Marketing, Branding Marketing, Branding Marketing, Marketing Campaign, Marketing Management
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không giới hạn
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Thông tin chung
- Ngày hết hạn: 25/08/2025
- Thu nhập: Thương lượng
Nơi làm việc
Giới thiệu công ty
In February 2011, Marico entered the Vietnam market by acquiring an 85% equity stake in International Consumer Products Corporation (ICP)-one of the most successful Vietnamese FMCG companies. ICP was founded by Dr. Phan Quoc Cong and his partner in 2001. It owns brands like X-Men, X-Men for Boss, L'ovite, Thuan Phat, Dr. Men and Vegy which have a significant presence in the personal care, beauty, cosmetics and foods categories. The X-Men brand is a leading player in the male grooming segment in ...
Quy mô công ty
Từ 501 - 1000 nhân viên
