Senior Business Analyst

I - About LazyCy
LazyCy is building an advertising platform powered by Amazon Advertising, enabling brands and sellers to launch highly effective campaigns, expand their customer base, and drive sales growth on Amazon. By integrating Amazon Advertising, consumer behavioral data, and AI-driven optimization tools, our platform helps businesses reach the right audience while maximizing budget allocation efficiency.
Retail
Media and Amazon Advertising are among the fastest-growing sectors in the global ad market. We are currently expanding our team to bring this solution to more businesses worldwide.
II - The Role
Senior BA acting as the strategic bridge between Business and Tech across the full product lifecycle, while leading the BA team and driving process standardization. A strong stepping stone toward Product Owner/Product Manager, as you progressively take greater ownership of product problems - moving toward a "mini PO" scope of responsibility.
III - What You Will Do
Work with PMs/POs and stakeholders to identify root problems and proactively propose solutions - not just log requirements.
Lead, plan, and guide the BA team: allocate work, review output quality, mentor junior/mid BAs.
Standardize and improve BA processes, templates, and checklists across the team.
Design Context Diagrams, Business/User/System Flows (BPMN, Flowcharts), User Stories & Acceptance Criteria.
Build low-fidelity wireframes/mockups as input for UI/UX; coordinate ERD, database, and API design with the Tech Lead.
Prepare functional specification documents for handover to Dev; support effort estimation and sprint planning.
Track progress, resolve requirement ambiguity and business logic issues during sprints.
Execute UAT and usability testing; write user guides and run internal training.
Conduct R&D on market, competitors, and user behavior to raise solution quality.
IV - What We're Looking For
4-6 years of BA experience, preferably in a product-driven or SaaS environment; team lead/mentoring experience is a plus.
Strong root-cause analysis skills and a proactive solution mindset, beyond passive requirement logging.
Proficient in User Stories, Acceptance Criteria, BPMN/Flowcharts, Context Diagrams; able to build basic wireframes/mockups.
Understands ERDs, has API fundamentals (Postman/Swagger), and basic FE/BE architecture knowledge.
Strong analytical thinking, clear and structured documentation; strong communication and stakeholder management.
Product and user-centric mindset; ready to lead a team and step into a PO/PM role.
V - Benefits1. Competitive Compensation
Attractive & Competitive Salary matching your experience.
13th-month salary.
Annual Bonus at the end of the fiscal year (issued in cash and/or stock options).
2-month probation with full salary.
2. Comprehensive Well-being
Bi-annual Salary Reviews (2 times per year).
Statutory Insurances fully covered in accordance with labor laws.
Annual Health Check-ups.
Company Trips & Team Building activities every year.
Lunch Allowance provided during the probation period.
3. Why Join LazyCy?
A Fast-Growing Market: Retail Media and Amazon Advertising represent one of the fastest-growing advertising sectors globally. At LazyCy, we embrace and nurture bold, innovative ideas and breakthrough approaches. Driven by an Agile workflow, you will have the flexibility to collaborate across diverse squads, new projects, and cutting-edge products beyond traditional corporate structures.
High-Impact Ownership: You will be at the forefront of building the market for a pioneering ad-tech platform. Your contributions will directly drive revenue growth and shape the company's trajectory.
Vibrant Startup Environment: Work in a young, dynamic, and high-energy environment built on a foundation of core values: Efficiency & High Performance, Creativity & Innovation, Customer-Centricity, Human-Centricity / Humanity.
VI - How To Apply
Candidates who are interested in this position, please:
Send your CV to: [protected info]
Email Subject Line: [LazyCy] Business Analyst - [Candidate's Full Name]