We are looking for a highly organized and driven individual to join the marketing team to manage many critical projects across our portfolio. The person will be responsible for leading a team to develop and execute effective multi-channel integrated communications and project brand development. He/she is also responsible for maintaining the project brand health through periodic measurement and analysis.
Main Responsibilities:
• Be responsible for developing and executing the marketing strategy across the full spectrum of the marketing function on multiple residential and mixed-use projects.
• Prepare the overall marketing budget and manage all marketing activities and operations within the approved budget.
• Coordinate with the market research department, the Customer Care Division and the Business Division to develop a market research and customer research plan for the Projects in all segments.
• Coordinate with the communications department to oversee the implementation and compliance of the Project' communications standards to ensure consistent communication and accurately reflect the Project's brand positioning.
• Engaging with an international group of design partners to develop compelling but differentiated brand identities and publicity materials for the Projects.
• Working with colleagues across various departments to manage and maintain deadlines, budgets, marketing objectives, and other elements of the marketing plan.
• Collaborate with events team and planners to provide direction and development of direct marketing initiatives and event management for Projects, to achieve set goals, including but not limited to Project success and management of costs.
• Coordinating with the branding and design department to oversee the implementation and compliance of the Projects' brand guidelines and key messages in all segments.
• Coordinate with the
digital marketing department to oversee the implementation and compliance of the Project's digital marketing plan in all segments to ensure consistent communication and accurately reflect brand positioning.
• Supervise the
marketing managers and executives in their roles in implementing the marketing functions.
• Degree / Professional: Major in Business Administration, Marketing, Economics, Communication
• At least 10 years of professional experience in the field of communication - project marketing of Real Estate
• Excellent English verbal and written communication skills
• Attention to detail combined with an ability to see the larger picture of our business objectives
• Experience working across teams/functions and able to work independently with impeccable results
• A driven personality; demand fast turnaround times, strong desire to get things done in a timely manner
• A keen ability to ask questions; dig into an issue until you understand them
• Comfortable handling competing priorities
• Proficiency in project management tools
• Capability of learning fast and high flexibility in working style
