Senior Content Creator Executive (Shopee)

About THN Network
THN Network is a new-generation Social Commerce agency that partners with brands to drive sustainable business growth through Influencer Marketing, Livestream Commerce, and Affiliate Marketing.
Backed by a diverse network of creators and an experienced team, THN helps brands transform influence into measurable business results through campaigns that combine strategic thinking, data-driven insights, and creative execution. We believe that authentic connections between brands and creators are the foundation for creating long-term value for both businesses and the communities they serve.
Key Responsibilities
Own end-to-end short-form content output for the Shopee Team's most demanding assignments, including key brand accounts, large product categories, and the top creators in THN's roster, delivering each asset from concept to published video on Shopee Video, Shopee Feed, and the creators' own social channels.
Build the monthly content plan for the assigned brands and creators, translating campaign objectives and the live calendar into a scheduled slate of videos with defined angles, formats, publishing dates, and target metrics for each asset.
Write scripts, hooks, and on-screen copy for product-led short videos, ensuring the selling points, price positioning, and shop mechanics such as vouchers, Flash Sale, combo deals, and freeship xtra are stated accurately and in line with brand-approved claims.
Direct shoots on set, guiding creators and KOLs/KOCs on delivery, product handling, framing, and retakes, and personally handle the shooting and editing of high-priority assets when the output quality or the deadline requires it.
Produce the content package that surrounds mega live sessions and peak-season campaigns, including teaser, countdown, in-session cut-down, and recap videos for Double Day events, payday sale, and mid-month sale, coordinated with the Livestream Operations schedule so assets are published at the agreed times.
Attach, verify, and maintain Shopee Affiliate links and product tags on every published video, and confirm that the linked SKU, price, and promotion remain valid throughout the campaign period.
Analyze post-publish performance across views, watch time, CTR, add-to-cart, conversion rate, orders, and attributed GMV/NMV, then run structured tests on hooks, video length, cover images, and formats and apply the findings to the following content cycle.
Set the craft standard on the assignments under the role's ownership and document it in writing, maintaining the shot lists, hook and caption libraries, editing presets, and brand-safety and platform-policy checklists that the team applies, in line with the guidelines issued by the Content Creator Lead.
Mentor Executives and Interns through briefing sessions, review of rough cuts, and written craft feedback, and prepare assets and notes so the Supervisor can complete final quality approval before delivery to brands or publication.
Support creators in meeting the content requirements of Shopee's creator tier programs, producing the video volume and quality that strengthen their social following and drive traffic into their live sessions, given that tier eligibility can be met through either route and is assessed separately for each program.
Work with Assortment Planning and Key Account Management to confirm featured SKUs, promotional mechanics, and messaging priorities before production starts, and report content results in the post-campaign summary.
Candidate Requirements
Minimum 03 years of experience producing short-form video content in e-commerce, social commerce, MCN, agency, or brand environments, with at least 01 year working on Shopee or a comparable e-commerce video and livestream platform such as TikTok Shop.
A portfolio of published short-form videos demonstrating commercial results, not only creative execution; candidates should be able to explain the objective, the approach, and the measured outcome of selected pieces.
Full hands-on command of the production chain, covering scripting, shooting with mobile and camera setups, basic lighting and audio, editing on CapCut, Adobe Premiere Pro or equivalent, subtitling, and cover image design.
Practical working knowledge of Shopee Video, Shopee Live, Shopee Affiliate, Shopee Feed, and Shopee Mall, including shop and platform vouchers, Flash Sale, combo deals, and freeship xtra.
Ability to work with performance data, read reporting on watch time, CTR, add-to-cart, conversion rate, orders, and NMV contribution, and convert those figures into concrete changes in the next content batch.
Understanding of how Shopee creator tier programs are assessed, including the principle that eligibility can be met through social following or through live session performance, and how content supports both routes.
Demonstrated experience guiding creators and talent on set, giving direction under time pressure, and maintaining a professional working relationship with brand representatives during shoots.
Proven record of mentoring junior content staff and of writing process documentation, guidelines, or checklists that others have adopted; this role sets standards and coaches, but does not carry direct people-management responsibility.
Strong Vietnamese writing skills for scripts and captions, together with English sufficient to read platform documentation, brand briefs, and campaign guidelines.
Willingness to work to campaign deadlines, including additional shooting or editing hours during Double Day, payday sale, and mid-month sale periods.
What We Offer
Competitive compensation package with performance reviews conducted twice a year based on individual capabilities and results.
Performance-based bonuses tied to both company performance and individual achievements.
Full provision of equipment and tools required for work.
Full statutory benefits, including Social Insurance, Health Insurance, and Unemployment Insurance, along with 12 annual leave days and additional company welfare programs.
Opportunity to work closely with leading Creators, KOLs/KOCs, and top brands in the Social Commerce industry.
A young, open, and collaborative work environment that encourages innovation, continuous learning, and personal growth.
The opportunity to propose ideas, experiment with new solutions, and make a direct impact on both team development and business growth.
Flexible check-in policy, along with employee engagement activities and evolving wellness and benefits programs throughout the year.
Ready to grow with THN Network? Send us your CV - we'd love the opportunity to get to know you and explore how we can build great things together.