senior Content Marketing Specialist (retail, us market)

ABOUT THE ROLE
Crossian is a multi-national, high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a collective CAGR of over 400% in just under 3 years. Our mission now is to build DTC brands and increase customer LTV by providing best-valued products backed by our no nonsense approach to customer service and satisfaction.
As a Senior Content Specialist at Crossian, you will employ your expertise in product research, target audience analysis, copywriting and content strategy to generate the most effective digital/ product marketing content, including social media ad content and product descriptions. Reporting to our Marketing Manager, you will collaborate with our in-house teams (Graphics, Video, Performance Marketing, etc.) to make your ideas become reality, bringing added value to the customer and our business.
This is a challenging but exciting digital content marketing position that will expand your horizons in digital/ product marketing. As a result, you will be rewarded and appreciated accordingly. Now the answer is up to you: Are you ready to join the crew?
WHAT YOU WILL DO
**Content Strategy and Planning
- Be the market guru, identifying US customer trends, consumer preferences, and competitor move
- Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
***Content Creation and Distribution
- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
- Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
***Analytics and Performance Optimization
- Keep a keen eye on digital content performance and metrics, optimizing for conversions
- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate
***Cross-functional Collaboration
- Collaborate with Graphics and Video teams, and other creators to make visually impactful content
- Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness