Senior Content Specialist

Summary
Millions of people scroll through short videos every day.
At Citics, we want those videos to help people better understand the real estate market - so they can make better, more confident decisions on their journey to home ownership and investment.
That's why we're looking for someone who can bring the stories of PropTech and FinTech closer to the many stakeholders of the real estate market.
We believe technology does not only change how the real estate market operates. It also changes how the stories of that market are told.
We are looking for a (Senior) Content Specialist - a true Social Storyteller.
In this role, you will not just create content. You will help shape how Citics shows up on the Internet: authentic, trustworthy, and occasionally witty.
Your mission is to build social-first content across platforms such as TikTok, YouTube Shorts, and Threads, developing creative angles and formats that capture attention, spark conversations, and deliver lasting value to the audience.
If you enjoy experimenting with new content formats, understand how videos spread across social media, and want to help build a content channel from the ground up, Citics could be the place for you.
Key Responsibilities
Social Content (- 80%)
Short-form Video Production: Own the full process of producing short-form videos for TikTok, YouTube Shorts, and emerging social platforms - from ideation and scripting to production and editing.
Content Series Development: Design and develop content series that can scale and sustain long-term audience interest.
Trend & Cultural Insight: Stay highly attuned to memes, trends, and social media culture, bringing Citics naturally into ongoing online conversations.
Creator Collaboration: Collaborate with KOLs, KOCs, and creator networks to expand reach and ensure brand messages are delivered across multiple voices and perspectives.
AI-powered Content Production: Utilize tools such as Canva, CapCut, and AI-powered creative tools to accelerate content production and improve efficiency.
Data-driven Optimization: Monitor performance metrics such as views, watch time, and engagement rates, and continuously refine content formats and channel strategy.
Brand & Marketing Alignment (- 20%)
Brand Alignment: Ensure that all social content aligns with Citics' brand identity and overall marketing strategy.
Cross-channel Support: Contribute creative ideas and support the execution of major marketing campaigns, landing pages, events, and other strategic communications initiatives.
Required Qualifications And Skills
We are looking for a content creator with strategic thinking - someone who can both craft compelling content and understand how content grows on social media.
Experience
At least 3-5 years of experience in Content, Copywriting, or Creative roles.
Experience working in technology companies, fintech, proptech, digital banking, or startup environments is highly preferred.
Social-first Mindset
Proven experience building or growing social media channels (TikTok, Facebook, YouTube, etc.).
Managing or growing a personal social media channel is a strong advantage.
Skills
Strong storytelling ability, with the capability to turn complex data or insights into engaging narratives.
Tools
Proficiency in CapCut or similar video editing tools
Comfortable using Canva and AI-powered tools to support content creation.
Mindset
Ownership & Growth mindset
Willingness to experiment and learn quickly
Brand Sensibility
Ability to balance the professionalism and credibility of a financial brand with the humor, relatability, and agility required on social media.
What We Offer
Competitive and comprehensive benefits package, including full social insurance, internal engagement activities, and employee support policies.
Generous Employee Stock Ownership Plan (ESOP) approved by the Board of Directors.
A strategic opportunity to grow with one of Vietnam's most innovative proptech platforms, with real impact on the market.
Open communication with passionate and experienced members.
Fast-paced, tech-driven, and data-informed working environment that values experimentation, ownership, and continuous improvement.
Dynamic startup culture with empowered teams, high autonomy, and rapid execution.
Clear learning, training, and career development opportunities.
Regular company activities such as team building, company trips, year-end party, birthday celebration, and internal events.
Additional support benefits: parking fee, marriage, childbirth, hospitalization support.
How To Apply
If you are interested in this position, please send your CV to [protected info]. We will contact you as soon as possible if your profile matches our requirements. If you need more help, please contact us at [protected info].
About Citics
Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam.
This strong foundation affirms Citics' position as a trailblazer in the digital transformation of Vietnam's real estate market.
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LIÊN HỆ VỚI CHÚNG TÔI
Công ty Cổ phần Citics
Địa chỉ: VE-S01 Venice 3, New City, 17 Mai Chí Thọ, Phường An Khánh, Thành phố Hồ Chí Minh, Việt Nam
Email: [protected info]
Hotline: [protected info]
Citics luôn khao khát mang đến những cơ hội nghề nghiệp tốt nhất cùng một môi trường làm việc với một tinh thần khởi nghiệp mạnh mẽ dành cho bạn. Không phân biệt bạn là ai, bạn đến từ đâu, bạn học chuyên nghành gì khi bạn sẵn sàng gia nhập Citics, chúng tôi luôn chào đón bạn. Nếu có sự chuẩn bị nào mà chúng tôi có thể thực hiện để giúp đảm bảo bạn có trải nghiệm phỏng vấn thoải mái và tích cực, vui lòng cho chúng tôi biết.