Senior Creative Designer

Mô tả Công việc
We are looking for a Senior Designer / Creative Director who can lead the creative direction of Maxidi's visual identity across Private Label, packaging, campaigns, POSM and in-store communication.
This is not simply a graphic design role. We are looking for a creative thinker with a strong commercial mindset who understands how design can influence customer behaviour and drive sales.
The ideal candidate can turn a commercial objective into a strong creative concept and take it from idea → visual concept → 3D/AI visualisation → final production.
Key Responsibilities
1. Creative Direction & Concept Development
Lead creative concepts for Maxidi campaigns, promotions, seasonal activities and commercial initiatives.
Develop strong and distinctive visual concepts that attract attention and create customer engagement.
Translate Marketing and commercial briefs into creative solutions.
Develop and maintain a consistent visual direction across Maxidi communication channels.
Challenge conventional ideas and bring fresh, innovative creative approaches.
2. Private Label & Packaging Design
Lead the creative development of Maxidi Private Label packaging across different categories.
Create packaging that stands out on shelf, is easy to recognise from a distance and is clearly differentiated from established brands.
Develop a distinctive and consistent PL visual identity while allowing individual product categories to have their own personality.
Understand shelf impact, colour, typography, imagery, hierarchy and pack architecture from a shopper perspective.
For food products, create packaging that is appetising, desirable and makes customers want to pick up and try the product.
For non-food products, create packaging that communicates the key benefit and creates a strong motivation to purchase.
Work with Category Management, Marketing and suppliers from concept development through to final artwork and production.
3. 3D Design & AI-Generated Visuals
Develop high-quality 3D product visuals, renders and mock-ups.
Use AI-generated visuals and emerging creative technologies to develop concepts quickly and efficiently.
Create realistic product and retail visualisations for presentations, campaigns and POSM.
Continuously explore new AI and 3D tools to improve creative quality and speed of execution.
4. POSM & Retail Creative
Develop innovative POSM concepts designed to create strong in-store visibility and commercial impact.
Lead creative development for:
Window posters
Gondola ends
Top boards
Banners
Wobblers
Shelf communication
Promotional displays
Seasonal and thematic installations
Ensure POSM is visually impactful while being practical, cost-effective and suitable for store execution.
Develop creative solutions that help customers notice, understand and purchase the promoted product.
5. Campaign & Marketing Creative
Develop Key Visuals for major commercial and thematic campaigns.
Adapt creative concepts across flyers, Facebook, TikTok, digital, POSM and in-store communication.
Ensure strong visual consistency across all campaign touchpoints.
Present creative concepts to Marketing and senior management and explain the commercial rationale behind the design.
6. Creative Leadership
Provide creative direction and quality control for internal and external design work.
Review, challenge and improve creative outputs to ensure they meet Maxidi's standards.
Brief and manage freelance designers, agencies and production partners when required.
Build a strong creative culture focused on innovation, speed, quality and commercial effectiveness