Senior CRM Expert

About the role
Have you owned a lifecycle strategy and moved the numbers - not just shipped campaigns? We're hiring the senior CRM seat: the person who sets the retention roadmap across 20+ shops and raises the bar for everyone around them.
TCG reaches millions of customers across 20+ shops, and retention is where a lot of the value sits. This role owns the lifecycle strategy end-to-end: which programs we run, how we segment, how we measure, and how we keep improving. You'll set direction, dig into the hard problems yourself, and lift the whole team's craft.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. Retention across that footprint is the lever this role owns.
What you will do
→ Own the lifecycle roadmap. Decide which retention programs we run across shops and why - welcome, retention, win-back, loyalty, reactivation.
→ Lead segmentation & targeting strategy. Define how we slice audiences and match message to moment across brands.
→ Own measurement. Set the KPIs, run the tests, and turn results into the next round of improvements.
→ Raise the bar. Mentor the CRM team, review work, and set the standard for quality and process.
→ Partner cross-functionally. Align with brand, product and data teams on the retention agenda.