Senior Digital Brand Manager (PediaSure)

Abbott Nutrition International

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 16/08/2023

Chi tiết công việc
Giới thiệu công ty

Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:

Việc làm Brand Manager

JOB DESCRIPTION:

1, Summary:

Responsible for brand consumer and ethical digital strategy and execution.

Reporting directly to: Associate Marketing Director - Brand Lead
High frequency of interaction: Digital & Media Agency, CMM, Trade, Regulatory, OEC
Working location: Melinh Point Tower, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM

2, Core job responsibilities:

Develop consumer and ethical strategy digital marketing strong for the brand with brand lead, brainstorm new and creative ways to better engage with consumers. Develop brand digital marketing plan.
Lead brand digital campaign. Manage external agencies on creative, production, and deployment ensuring quality delivery and timely execution
Manage agencies to develop and deploy always on digital content to build brand WOM, maintain brand social media presence. Manage brand site, social media page, and EC pages for optimal consumer experience.
Develop and deploy consumer journey and insight based automated marketing campaigns via [protected info] Collaborate with CRM to convert lead into purchase and retention
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Keep abreast of the market dynamics, competition, products, and current research. Identify trends and insights, and optimize spend and performance based on the insights
Prepare budgets, reports and forecasts in a timely manner
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
Review complaints and suggestions relating to assigned products and develop action plans to address them.
Support Business Excellence recertification and sustain business excellence standards
Effectively communicate with cross-functional teams, upwards and downwards

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience:

Minimum 3-4 years related digital marketing experience in FMCG/Technology/Health Care industry or digital agencies serving these industries
Prefer background

Core Skill Requirement

Proficient in verbal and written communication in Vietnamese and English
Experience with [protected info] an asset; experience with customer loyalty program a plus

Core Trait/Behavior Requirement:

A self-driven team player who possesses strong business acumen and interpersonal skills
Possess good organization, planning, problem analysis and problem solving skills

MINIMUM EDUCATION REQUIRED

University/post-University Degree

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Thông tin chung

Ngày hết hạn: 16/08/2023
Thu nhập: Thỏa thuận

Giới thiệu công ty

Tại Abbott, chúng tôi luôn giúp các nhân viên thành công, dẫn đầu và vươn lên, cùng với những thách thức và tưởng thưởng, công việc của chúng tôi tạo ra sự khác biệt thật sự trong cuộc sống con người trên toàn thế giới.
Fortune: Xếp trong danh sách "Những công ty nổi bật nhất" của Hoa Kỳ từ 1984 đến nay.
Barron's: Đứng thứ 15 trong danh sách các công ty được đánh giá cao nhất và đứng thứ 2 trong danh sách các công ty hàng đầu về chăm sóc sức khỏe năm 2009
BusinessWeek: Xếp trong danh sách "50...

Quy mô công ty

Từ 1000 - 5000 nhân viên

Chia sẻ: