Senior Digital Marketing (Bất Động Sản) - 4N014

1. Marketing Strategy & Execution for Real Estate Projects
• Participate in planning real estate project marketing strategies to achieve specific sales targets, including ideas, sales promotion campaigns, advertising messages, advertising images, communication channels, tools, categories, and cost breakdowns for each stage.
• Execute brand and marketing directions in line with strategic guidance from Management for assigned real estate projects.
• Implement marketing activities for projects to support sales, such as: television and radio advertising; online and social media advertising; signage; event organization, etc., and evaluate the effectiveness of these activities.
• Develop detailed marketing plans, and project timelines covering communications, and campaign execution.
• Manage and control marketing budgets to ensure effective and efficient use of resources.
• Monitor implementation progress and prepare regular reports evaluating campaign effectiveness, brand quality, timeline adherence, and budget performance.
2. Market Research & Strategic Proposal
• Conduct market research to support Sales and Business teams in building appropriate sales strategies and project positioning.
• Analyze customer insights, market trends, and competitor activities to continuously propose optimized branding, communication, and production solutions that enhance business performance.
3. Cross-functional Collaboration with Sales & Internal Teams
• Work closely with the Sales team to align communication messages, and marketing content with overall business plans and sales policies.
• Proactively develop creative ideas, oversee content creation, and supervise production execution across key materials (visuals, videos, brochures, digital assets, on-site branding, etc.).
• Ensure brand consistency and quality across all communication touchpoints.
4. Event Management & Project Promotion
• Participate in planning, organizing, and executing branding events, launches, and promotional activities for real estate projects.
• Coordinate with internal teams and external partners to ensure event concepts and execution align with brand direction and project objectives.
5. Media & Distributor Communication Management
• Coordinate with and monitor media, communication, and branding activities conducted by distribution partners and agencies.
• Ensure all external communications follow approved brand guidelines, sales strategies, and positioning direction.
• Provide guidance and feedback to distributors to maintain brand consistency.