Senior Digital Marketing Executive - Pharmaceuticals Division

JOB DESCRIPTION:
ABOUT ABBOTT
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
WORKING AT ABBOTT
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
MAIN RESPONSIBILITIES
1. Strategic Support & Cross-functional Collaboration
Support Brand teams in developing digital marketing strategies for assigned brands or therapeutic areas.
Translate brand objectives into actionable digital plans and execution roadmaps.
Assist in identifying:
o Customer journey touchpoints o Appropriate digital channels (social, email, search, display, webinar, website, KOLs, etc.)
Provide input and recommendations based on campaign performance and digital insights.
2. Campaign Execution & Partner Collaboration
Lead the end-to-end execution of digital campaigns
Coordinate with internal stakeholders, external partners and manage agencies to set up media activities.
Manage and follow through internal processes of digital team to run campaign
Ensure campaigns are delivered on time, on brief, and in compliance with regulations.
Support alignment between internal teams (Brand, Medical) and external partners, agency.
Ensure smooth communication and effective collaboration across stakeholders.
3. Campaign Monitoring & Optimization
Monitor campaign performance on a daily/weekly basis
Identify optimization opportunities and propose improvements
Work with agencies to implement optimization actions.
Prepare performance reports:
o Post-campaign reports o Key insights and recommendations
4. Digital Platforms & Asset Management
Support the management of digital assets:
o A:care website: manage the website and work closely with Medical team to maintain website good performance and organic growth.
o Social media channels
5. Regional Asset Initiation & Setup
Act as the point of contact to initiate the rollout of digital assets in the APAC regions (e.g., websites, new platforms).
Support in setting up initial foundations, including basic structure and localization inputs.
Provide recommendations based on experience to ensure assets are ready for market rollout and aligned with local needs.
Coordinate with regional teams and partners to ensure a smooth handover for market-level execution.
JOB REQUIREMENTS
1. Education & Experience
Bachelor's degree in Marketing, Business, Digital Marketing, or related fields
From 3 years of experience in Digital Marketing, exposure in pharmaceutical, healthcare is a strong advantage
Experience working with agencies and cross-functional teams
2. Skills
2.1. Hard Skills
Solid understanding of digital marketing channels o Paid media (Facebook Ads, Google Ads, TikTok Ads, etc.)
o Social media management o Content marketing o Basic Understanding of SEO & Website
Strong data analysis skills:
o Google Analytics, Ads Manager, reporting tools, e.g., Power BI
Familiarity with CRM tools or marketing automation platforms is a plus
Basic knowledge of pharmaceutical compliance processes is an advantage
2.2. Soft Skills
Strong execution mindset with attention to detail
Good communication skills for cross-functional collaboration
Stakeholder coordination skills
Ownership and accountability for assigned tasks The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
EPD Established Pharma
LOCATION:
Vietnam > Ho Chi Minh City : Me Linh Point Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)