Senior Digital Marketing Executive

Responsibilities
● Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital platforms.
● Manage media budgets and optimize key performance metrics such as CPL, CPA, Conversion Rate, CAC, ROAS/ROI, and lead quality.
● Analyze data from GA4, Google Tag Manager, Looker Studio, CRM, and other sources to identify insights, issues, and optimization opportunities.
● Optimize performance across the full funnel, from traffic → lead → qualified lead → conversion, rather than focusing only on media metrics.
● Develop and optimize audience strategies, retargeting, first-party data activation, and customer journeys.
● Execute and optimize Email Marketing and Marketing Automation, including segmentation, nurturing flows, automation, and performance measurement.
● Work closely with Content and Creative teams to test and improve creatives, messaging, and landing pages based on performance data.
● Leverage AI tools for marketing productivity, analysis, content ideation, and creative production, with the ability to independently develop and adapt performance-driven ad creatives when needed.
● Conduct A/B testing and experiments to continuously improve campaign and funnel performance.
● Build reports and dashboards, turning data into clear insights and actionable recommendations.
● Stay updated on Digital Marketing, AI, and automation trends, and actively share relevant knowledge with the team.
● Support knowledge sharing, coaching, and training for junior team members.