Senior Executive - Digital Marketing

A. Digital and Social Media Marketing (60%)
• Administer Keppel Land's owned digital and social media channels including corporate website, internal portal and fan pages of KLV corporate and KLV's residential projects
• Plan and create digital and social media marketing campaigns/activities
• Perform copywriting, create topics for viral marketing and contents for email marketing, e-newsletter, mobile/SMS marketing
• Implement and supervise external agencies on the design and production of visual contents and rich media contents
• Manage digital campaign budgets and schedules
• Develop and maintain relationships with bloggers and influencers
• Measure and prepare report on the performance of all digital marketing campaigns (including website management) against goals (ROI and KPIs)
• Collate and analyse market trends/insights and competitors' campaigns/activities
B. Content Development (30%)
For corporate:
• Develop content to support corporate communications plans
• Develop content for public relations/press materials such as press releases, newsletters, editorials, advertorials, press kits, speeches, presentations, emcee s, speeches, presentations, etc.
For KLV's corporate social responsibility (CSR):
• Create content to support/promote KLV's CSR initiatives
• Leverage various online and offline channels to promote the Company's CSR efforts & achievements
C. Other activities (10%)
• Support the team in creative development of event, partnership, sponsorship.
• Support other marketing-related projects as assigned