Senior Executive (Product Marketing)

Graphic Communication Product Marketing Key Responsibilities:
• Understand Graphic Communication Market Segment, customer behaviors to promote suitable GTM Strategy.
• Understand the competitive landscape-SWOT analysis of our products.
• Collaborate with Sale HOD and Marcom to develop PR plan for GC Products
• Develop a marketing plan for Graphic Communication products with Graphic Communication Sales HOD & marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. (ROI tracking)
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Understand and support our sales channels; train them on product knowledge, competitor comparison; develop internal tools and external collateral and teach them how and when to use it
• Analyze market trend to suggest Marcom team topic for PR contents.
• Localize material such as Brochures, CED, Sales Presentation from Regional offices.
• Work with SCM team for Forecasting Graphic Communication products by quarter, by month.
• Monitoring Graphic Communication pricing, update on system for any changes.
• Prepare Monthly, Half Year report to BOD & Regional Office.